In its bid to make TV advertising more accountable -- and to sell more of it through its online auction service -- Google has teamed up with TiVo, the companies are set to announce Tuesday.
TiVo will provide Google TV Ads with second-by-second viewing patterns of time-shifted programs in order to "enhance the measurement and accountability of ad impressions," they said.
Hulu's Massive Traffic Bump? Thank ABC, New TV Season
Fueled by the fall TV season and the addition of ABC shows to its library, traffic to Hulu backed by NBC, ABC and Fox spiked nearly 47% in October from the prior month, the biggest single-month percentage gain of the past year.
INTERVIEW: GOTHAM producer/star Martha Byrne"All parties involved in GOTHAM have decades of daytime television experience. We consider this show a give back to the dedication of the legions of fans that have made soap opera successful."
Most new Web TV shows are created by advertisers
Webisodes — part of a trend called branded entertainment — are growing because marketers feel compelled to find new methods to reach consumers in an era when the traditional media are losing eyeballs, ears, hearts, minds and perhaps other body parts to the Internet.
Daytime soap's best celebrity cameos
James Franco on GENERAL HOSPITAL is the latest in a nutty legacy that includes Elizabeth Taylor and Snoop Dogg.
Eakes and Indelicato to appear at Philadelphia Thanksgiving parade
Bobbie Eakes from ALL MY CHILDREN and Mark Indelicato from UGLY BETTY are among the celebrities who will be on hand at the 2009 Philadelphia Thanksgiving Parade.
Firms channeling apps to TV
Consumer electronics makers and software companies are hoping to take a page from Apple's App Store and turn the TV into a dynamic, evolving platform for widgets and applications.
Behind 90210's SoCal style: Costume designer Frank Helmer reveals the secrets of his trade
“Our manifesto was to make our show the representation of Southern California style,” explains Helmer.
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