On Friday, Source Interlink Media announced the availability of its video content on YouTube with the launch of more than a dozen branded channels, as part of a new partnership between the two companies. Enthusiast audiences worldwide -- ranging from surfers and snowboarders to automotive and soap opera buffs -- can now watch video content from leading publications, including Soap Opera Digest, Surfer, Snowboarder, Hot Rod and Motor Trend.
"YouTube is the most popular destination on the Internet for viewing video so we're very pleased to be in partnership with the site to showcase our content," said Sean Holzman, President of Source Interlink Media's Enterprises Division. "Our goal is to make sure our content is accessible to the widest audience possible, so being on YouTube is a must."
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