Saturday, October 10, 2009

News Round-up: Nielsen, Bragman, Moss, McClain

ADverse: Nielsen Hopes Meeting Paves New Way
At an Oct. 16 meeting, Nielsen will open a conversation with clients, hoping it will help content owners figure out how to gain real compensation for the material they make available online and to mobile devices. And crucially for the measurement outfit, it also wants to make sure it remains at the forefront of the effort.

Nielsen wants to figure out the best way to move forward with the creation of a single-source measurement service that would give TV companies credit regardless of where their shows are watched, from mobile phones to online devices to TV. The plan is reminiscent of discussions Nielsen held in 2006 to add DVR usage to its national household sample. Nielsen currently tracks TV viewing habits in 18,000 households; 375 of those homes in the national people meter panel are also equipped with an Internet meter to track video viewing online.

Ronn Moss to compete on new NEWLYWED GAME
The second season kicks of Monday on GSN and Ronn Moss (Ridge, THE BOLD AND THE BEAUTIFUL) and his new wife, Devin DeVasquez, will be contestants at some point this season. Christopher Knight (ex-Leigh, ANOTHER WORLD; ex-Peter, THE BRADYS) will appear on the season premiere.

How Howard Bragman, Hollywood’s coming-out guru, helps gay actors tell the truth
During one high-profile stretch involving top sports figures, Bragman brought out NFL defensive lineman Esera Tuaolo, LPGA star Rosie Jones, WNBA star Sheryl Swoopes and retired NBA center John Amaechi, all of whom remained closeted until after they consulted with Bragman, sometimes working for months on their coming-out plan.

Many gay actors aren’t signing on for Bragman’s services, which Jason Stuart, chair of the Screen Actors Guild Lesbian, Gay, Bisexual and Transgender Committee, believes is a little nuts. “I’m a working actor and comedian in Los Angeles,” says Stuart, who, after some soul-searching, came out on GERALDO. “As far as I am concerned, I’m a major success. To base your whole career and life on becoming a megastar like Brad Pitt is ridiculous.”

Attorney Roger Royse crossing into entertainment including Deidre Hall
Roger Royse opened his five-attorney firm in 2006. Since then, he's added two lawyers and opened an office in Los Angeles. The Palo Alto, Calif., business lawyer may not be growing exponentially, but he does keep an open mind. He says he doesn't shun the green or the unemployed in interviews, and hopes to hire for next year.

Royse says the plan is to offer corporate and tax support to actors, producers and financiers. Already he's picked up Bill Dorfman, the dentist on EXTREME MAKEOVER, and Deidre Hall, who was on DAYS OF OUR LIVES for more than 30 years. "It's such a natural fit for us to take our toolkit and apply it to the entertainment industry, because a lot of the concepts are the same," he says.

Cady McClain exiting AS THE WORLD TURNS
"My agreement for ATWT was only for six months and I am afraid that time is almost up. There is a chance I will be asked back next year, which would be nice, but for right now, I will air until Christmas or so."

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