Friday, October 16, 2009

NBC: DAYS Matches Top 18-49 Rating Since December

NBC’s DAYS OF OUR LIVES has extended its hot start for the 2009-10 television season with strong results for the week of October 5-9, delivering gains versus the same week last year of 13 percent in women 18-49 viewers and 21 percent in total viewers.

For the week of October 5-9, DAYS OF OUR LIVES (1.4 rating, 9 share among women 18-49, 1.0/7 among women 18-34) tied for #2 among network daytime series in both the women 18-49 and women 18-34 demographics. DAYS matched its highest women 18-49 rating in nearly 10 months (since the week of December 8-12, 2008), and matched its strongest women 18-34 rating in nearly four months (since June 8-12).

Compared with the same week last year, DAYS OF OUR LIVES generated increases of 13 percent in women 18-49 viewers (946,000 vs. 838,000) and 21 percent in total viewers (3.0 million vs. 2.5 million).

Season to date, DAYS OF OUR LIVES is tied for #2 in the women 18-49 race and ranks #2 outright in the women 18-34 category.

Season to date, DAYS OF OUR LIVES is up 10 percent in women 18-49 (920,000 vs. 839,000), up 7 percent in women 18-34 (362,000 vs. 339,000), up 11 percent in women 25-54 (987,000 vs. 887,000) and up 17 percent in total viewers (3.0 million vs. 2.6 million). DAYS is generating the biggest year-to-year total-viewer gain of any daytime series on the major networks and is the only daytime drama up in women 18-49 viewers.

Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”


  1. I try not to predict anything (since I did predict GL would get picked up somewere) but I am officially predicting Days will take over the #2 spot in 2-3 weeks.

  2. Good news for Days. They are just starting the baby switch reveal. It should be interesting to see if Days can sustain or gain viewers during the whole reveal during sweeps.
    And of course, Carly's return added something to the pot with interest in Chappell returning to the screen.

  3. The only reason I'm watching DOOL is because I'm a Crystal Chappell fan...