SOAPnet Sizzles With Record Ratings in Summer 09

SOAPnet has released new ratings information showing continued success for ONE LIFE TO LIVE and ALL MY CHILDREN.

SOAPnet (Summer 2009)

In Prime, SOAPnet delivered its largest Summer audience on record in Total Viewers (392,000) and Women 18-49 (146,000), increasing by an impressive 26% and 38%, respectively (312,000 and 106,000).

In Total Day, Summer 09 also wrapped as SOAPnet's most-watched Summer ever in Total Viewers (203,000) and Women 18-49 (80,000), gaining by a solid 28% and 33%, respectively (159,000 and 60,000).

Generating its largest monthly audience ever in August 09, ALL MY CHILDREN delivered its largest Summer audience ever in Summer 09 Total Viewers and Women 18-49. Versus Summer 08, ALL MY CHILDREN outperformed by 39% in both Total Viewers (491,000 vs. 353,000) and by 63% in Women 18-49 (191,000 vs. 117,000).

ONE LIFE TO LIVE generated its biggest Summer audience on SOAPnet ever in Total Viewers and Women 18-49. Year-to-Year, ONE LIFE TO LIVE jumped by 38% in Total Viewers (503,000 vs. 364,000) and by 51% in Women 18-49 (195,000 vs. 129,000).

During the final week of Summer 09, original series HOLIDATE registered series highs in Total Viewers (329,000) and Women 18-49 (125,000)

SOAPnet (August 2009)

In Prime, August 09 qualified as SOAPnet's most-watched month on record in Total Viewers (411,000) and Women 18-49 (151,000), increasing by a solid 30% and 42%, respectively (316,000 and 106,000).

In Total Day, August 09 also wrapped as SOAPnet's most-watched August ever in Total Viewers (221,000) and Women 18-49 (88,000), gaining by a solid 33% and 40%, respectively (166,000 and 63,000).

Source: Nielsen Media Research (National Ratings, Summer 09: 6/1/09-8/30/09 and August 09: 7/27/09-8/30/09, Most Current; Year-Ago, Summer 08: 5/26/08-8/31/08 and August 08: 7/28/08-8/31/08, L + 7.