Thursday, September 10, 2009

News Round-up: Zimmer, CIMM, Ingle,VAMPIRE

INTERVIEW: GL's Kim Zimmer (Reva)
"I don’t know if I have paid a price. I think I’ll find out now, especially since I’m an unemployed soap star! We’ll see. Perhaps the soap community will view me as too recognizable as Reva Shayne or that I cost too much money. Of course, there is no more money, so there is no truth that I cost too much money! If a part came along that I wanted to play, the money is negotiable as long as the part is good. But I will find out if the Brian Frons’s of the world are nervous that I have a mouth."

PREVIEW: The Series Premiere of VAMPIRE DIARIES (featuring lots of soap stars)
Four months after a tragic car accident killed their parents, 17-year-old Elena Gilbert (Nina Dobrev, DEGRASSI) and her 15-year-old brother, Jeremy (Steven R. McQueen, EVERWOOD), are still adjusting to their new reality. Elena finds comfort with her best friend Bonnie (Katerina Graham), frenemy Caroline (Candice Accola), and former boyfriend Matt (Zach Roerig, AS THE WORLD TURNS), but Jeremy is trying to figure out why Matt’s sister, Vicki (Kayla Ewell, THE BOLD AND THE BEAUTIFUL), is suddenly rejecting him and hanging out with his rival, Tyler (Michael Trevino).

CIMM Says It Is Not Out To Replace Nielsen
Partners in the media and marketing consortium CIMM attempted to outline their mission Sept. 10 on a joint conference call and allay fears that their vision is about toppling Nielsen.

Colleen Fahey Rush, executive-VP of strategic insights and research at MTV Networks, said that Nielsen was free to respond to the group’s two requests for proposal. The first is aimed at getting firms to create a new cross-platform media measurement system and the second is to create a standard across a variety of set-top-box data sets that are being marketed by the cable and satellite industry. “We expect they will want to respond to our RFP. If they apply, we’d consider them as any other applicant,” said Fahey Rush. Nielsen has declined to comment.

Study: TV increases intelligence
The University of Illinois and Britain's University of Surrey jointly studied 170 viewers, and found that they had a better understanding of complex political issues. A quarter of American participants believed the programs had changed their political behaviour.

INTERVIEW: GH's John Ingle (Edward)
"Somebody recently asked me, 'When are you going to retire?' and I said, 'I will retire when my reflexes are not good, when physically I don't feel like coming to work.' When I don't have the ability to get my lines, then I will hang it up. I'm not going to do a disservice to this place by becoming a burden. I'm not. But I'm nowhere near that right now."

INTERVIEW: GH's Carolyn Hennesy (Diane)
"Listen, I am just as surprised as anyone, because my moral compass and Diane’s moral compass points very North when it comes to this. It’s very distressing to see a mother taking the rap for her daughter because I know that’s not going to save Kristina’s life. It’s going to ruin it. The lessons that she is going to be taught are totally opposite. Diane is not happy with the way Alexis handled this at all, so I’m going to be real interested to see what Bob Guza and the powers that be come up with in terms of a defense."

1 comment:

  1. I'm still happy CIMM is being developed sure they say there not challenging the Nielson rating system but come on there developing a rating system, of course there end goal is to challenge the Nielson system.

    ReplyDelete