Behr designed the collection of rings, necklaces, and earrings using the TV show’s themes as inspiration. The pieces, which incorporate sterling silver, stainless chain, leather and rubies, target fans of the show and its gothic aesthetic. Prices range from $59 to $1,295.
“I had a lot of fun with [the collection]. I didn’t just want to make another vampire jewelry line, and that was challenging because I wanted to really go beyond that,” said Behr. “I looked to the spirit of the show. The show is very sexy and seductive, and it talks about eternity. I tried to capture that in what I [designed].”
In order to survive, all shows need to monetize in as many ways as possible including merchandising with show-related products, DVD releases, etc.
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