Thursday, July 30, 2009

Daytime Nielsen Ratings Week of July 20-24, 2009

From Soap Opera Network:
Total Viewers (Compared to Last Week/Compared to Last Year)
1. Y&R 4,936,000 (+333,000/-135,000)
2. B&B 3,262,000 (+192,000/-340,000)
3. GH 2,706,000 (+304,000/-128,000)
4. DAYS 2,599,000 (+14,000/+78,000)
5. OLTL 2,560,000 (+113,000/-199,000)
6. AMC 2,483,000 (+88,000/-184,000)
7. ATWT 2,377,000 (+168,000/-335,000)
8. GL 2,079,000 (+121,000/-266,000)

Household Rating (Compared to Last Week/Compared to Last Year)
1. Y&R 3.6/12 (+.2/-.1)
2. B&B 2.4/8 (+.1/-.3)
3. GH 2.0/6 (+.2/-.2)
4. AMC 1.9/6 (+.1/-.1)
5. OLTL 1.8/6 (same/-.2) <------- ties low rating (Last time: July 13-17, 2009)
5. DAYS 1.8/6 (same/same) <------- ties low rating (Last time: July 13-17, 2009)
7. ATWT 1.7/6 (+.1/-.3)
8. GL 1.5/5 (+.1/-.2)

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From the ABC ratings release:
Top Daytime Programs in Women 18-49 (rank based on rating)

Program Rtg/000s
Y&R  1.7/1.10 million (+.2)
GH    1.3/889,000 (+.1)
OLTL 1.2/763,000 (+.1)
B&B   1.1/762,000 (+.1)
DAYS 1.1/697,000 (same)

* ABC stood as Daytime's No. 1 network in key Women 18-49 (1.2 rating/798,000), climbing by 7% week to week.

* GENERAL HOSPITAL was the week's No. 1 program in Daytime in Women 18-34 (tie), delivering solid 13% growth over the previous week (1.1 rating/365,000 vs. 1.0/323,000).

* GENERAL HOSPITAL generated its largest Total Viewer (2.71 million) and Women 18-34 (365,000) audiences in 4 months -- since week of 3/23/09 -- and biggest Women 18-49 audience in 6 weeks (889,000) -- since week of 5/18/09.

* Week to week, delivery surged by 13% in both Total Viewers (2.71 million vs. 2.40 million) and Women 18-34 (365,000 vs. 323,000), and by 11% in Women 18-49 (889,000 vs. 799,000).

* This week stood as THE VIEW's most-watched week in 2 months in key women - since week of 5/18/09 - gaining a significant 12% in Women 18-34 (295,000 vs. 264,000) and 10% in Women 18-49 (845,000 vs. 765,000), week to week. In addition, in Total Viewers, this week also ranked as the show's most-watched week in 2 months - since week of 5/25/09 - increasing by 6% over the previous week (3.66 million vs. 3.44 million).

* In Women 18-34, ABC owned 3 of Daytime's Top 4 programs: GENERAL HOSPITAL (No. 1T - 1.1 rating/365,000), ONE LIFE TO LIVE (No. 4T - 0.9 rating/317,000) and THE VIEW (No. 4T - 0.9 rating/295,000).

* In Women 18-49, ABC delivered 3 of Daytime's Top 4 programs: GENERAL HOSPITAL (No. 2T - 1.3 rating/889,000), THE VIEW (No. 2T - 1.3 rating/845,000) and ONE LIFE TO LIVE (No. 4T - 1.2 rating/763,000).

Network Ranks - Week of July 20, 2009:
Daytime Rank: Total Viewers
No. 1 CBS 3.47 million
No. 2 ABC 2.85 million
No. 3 NBC 2.60 million

Daytime Rank: Women 18-49 (Rtg/000s)
No. 1 ABC 1.2/798,000
No. 2 NBC 1.1/731,000
No. 2 CBS 1.1/697,000

Source: NTI, Live + Same Day: Week of 7/20/09. All ranks based on rating unless otherwise noted.

5 comments:

  1. Y&R, up 300K viewers. Good.

    GH??? What the heck happened?? GH has been dredging the depths of the ratings ocean and suddenly it explodes back to being the number 1 ABC soap? How does that make sense?

    Why doesn't the far superior OLTL get the ratings boost it deserves?

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  2. GH really pushed the car crash last week with this promo Link

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  3. The car crash was well filmed but that's a HUGE jump.

    Also, look at Days. It's been consistently the number 3 soap but it's now dropped to GH's place right above ATWT. What? Huh?

    I think Days needs to bring Theresa Lopez-Fitzerald on right away! The 1,000 viewers she'll bring might help until Dr. Carly Manning arrives!

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  4. I think a lot of it has to do with the digital switch over. Neilson themselves said that well over 50% households have not switched over yet and are not ready although I hate the Neilsons with a passion I'm prone to believe them heck I have members of my own family who haven't switched yet.

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  5. Katie,

    I just read a report that 98% of the country has switched to DTV.

    ReplyDelete