Tuesday, May 26, 2009

Survey: Only 8% of Teens Watch TV Online

The Hollywood Reporter published a story on Friday about teens and online television. It is hard to know which of these various surveys to believe as some say more and more folks are watching shows online and others say that TV is still king.

As the mainstream media and Wall Street fawn over repurposed television shows streamed for free on Hulu.com, TV.com and related network sites, independent analyst Bruce Leichtman wonders what the fuss is about.

In a nationwide survey of 1,250 broadband households and separate sample group of 250 teens aged 12 to 17, Leichtman found that only 8% of respondents watch repurposed TV shows online, compared with 24% who watch news clips, 20% who view user-generated clips on YouTube and 15% who watch sports news or highlights.

"While online video usage is growing, it is shortsighted to think of this primarily as an alternative venue for watching TV shows," Leichtman said in research notes. "In fact, consumer use of video online remains much more about short-form video."

About 8% of respondents who watch repurposed TV online (18% among teens) said they watch TV less often. Indeed, just 3% of adults (compared to 4% last year) said they would consider disconnecting their TV service to watch exclusively online.

From my experiences and those of family and friends, I would guess that a higher percentage of teens (and people in general) are watching TV online.

1 comment:

  1. I have been working with 14-18 year olds for 16 years, and in all honesty I don't think they watch as much tv as we did, on the tube, or online.