Friday, May 1, 2009

News Round-up: GREY'S, Brian Frons, Joanna Johnson

GREY'S: Denny bids farewell to Izzie
Jeffrey Dean Morgan confirms that he'll reprise his role as Denny on GREY'S ANATOMY before the end of the season. But then that's it.

Primetime Ratings: GREY'S and PRIVATE PRACTICE Push ABC To Close Win
First place finishes for GREY'S ANATOMY and PRIVATE PRACTICE at 9 and 10 p.m. respectively gave ABC the Thursday night win, topping closest rival CBS by 0.3 ratings points.

Deep Soap: Wake Up Call
Sara Bibel writes a scathing message regarding the latest Nielsen ratings: "Dear Brian Frons: consider this week’s ratings your wake-up call. There are only eight soaps on the air. Your highest rated soap, GENERAL HOSPITAL, was fourth for the week amongst the only demo you care about, Women 18-49. Both DAYS OF OUR LIVES and THE BOLD AND THE BEAUTIFUL beat GH. GH had its worst week ever in Household ratings, 1.8. and W18-49, 1.1. You can’t say it’s the 'market' when other shows aren’t having their worst weeks ever. You are getting PWNED. So what are you going to do about it? Isn’t it time for a little soul searching?"

UGLY BETTY is getting her braces removed
Executive producer Silvio Horta says they'll be off by the end of next season: "Next year, there's going to be a progression in her look overall. It'll still be Betty, but you'll see some growth in that direction."

P&G Gets 5% More Media for $440 Million Less
Procter & Gamble Co. cut marketing spending more than $440 million globally last quarter, yet still increased media weight or impressions 5%, executives said today, and the company is eyeing more cost concessions from media as the TV upfront nears. In all, marketing-spending cuts by the world's largest advertiser, including traditional advertising and shopper marketing, amounted to 2.4% of sales, a P&G spokesman said.

That means P&G's marketing cuts last quarter amounted to about 5% of its reported advertising spending for the entire fiscal year that ended last June. If sustained for a full year, last quarter's spending level likely would reduce the company's ad-to-sales ratio to its lowest level in at least 15 years.

INTERVIEW: B&B's Joanna Johnson (Karen)
"I'm working on a couple of things. I'm writing a comedy for Lifetime called BAD BRIDESMAIDS. I'm the co-executive producer on an ABC Family show that's coming out in June; right now, it's called PERFECT 10. It's about teenage girls who work out in an elite gymnastic gym — and they're headed for the Olympics."

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