Friday, May 8, 2009

News Round-up: GREY'S Ratings, Dish, B-Ball, Nielsen

Nielsen Failure Foretold by Disco-Era Tactics
TV Week's Josef Adalian writes: "The Great Nielsen Meltdown of 2009 should come as no surprise to anyone who’s ever seen one of the company’s paper diaries. Until about a week ago, I actually had no clue just how the ratings giant collected data from consumers. Nielsen loves to shroud just about everything it does in secrecy, no doubt because it knows how broken its system is. But then my mom called to let me know Nielsen had sent her a diary, along with five one-dollar bills. She was not happy.

"In an era in which the average TV consumer has access to more than 100 channels, Nielsen expected my mom to write down the countless channels she subscribes to through DirecTV, along with the channel number and the city from which the station originates. A diary system designed in the 2000s would have allowed my mother to simply note that she was a DirecTV subscriber, or that she was a customer of the local cable company. Nielsen could have used that information to figure out just what channels Mom could watch. But because Nielsen is still stuck in the disco era, its diary pretended Mom pulls in her programs using rabbit ears."

GREY'S makes ratings gains
Building momentum toward its two-part season finale next week, ABC's GREY'S ANATOMY increased its primetime ratings lead over CBS' CSI and propelled ABC to another Thursday victory among adults 18-49, according to preliminary nationals from Nielsen. CBS did top ABC in terms of overall viewers for the night, but its edge shrunk.

GREY'S (5.3 rating/14 share in 18-49, 15.3 million viewers overall) not only continued its winning streak over CSI (3.5/9, 14.6 million) in the 18-49 demo, it leapt past its timeslot rival in overall viewers for the first time in this year's May sweeps.

GUIDING LIGHT PROJECT: From Holly Norris to Olivia Spencer, or How to Build a Soap Opera Antiheroine in Ten Easy Steps
Lana M Nieves writes: "When they made Holly, they didn't break the mold. They kept it as a prototype for a later antiheroine: Olivia Spencer. In building a soap opera heroine such as Holly or Olivia, there are some key steps that must be followed, and vital ingredients that need to be part of the mix, with a certain amount of variation not only allowed, but reccomended."

Dish Boosts HD Lineup
Satellite operator Dish Network says it is now offering over 140 high-definition channels on a national basis, after launching five new HD networks: FX, Speed, Fashion TV (FTV), Logo and MavTV. Dish, which claims to offer more HD channels than any other multichannel operator, says it will also carry MSNBC HD when it launches next month.

Soap stars to play at Hack n' Smack
The 6th Annual Hack n' Smack Celebrity Golf Classic will include soap actors Shawn Christian, Grant Show, Matthew Borlenghi, Eric Martsolf and more.

INTERVIEW: GH casting director Mark Teschner
"Our job is to remember people. I once heard it said that to be a casting director, you have to have good taste, a good memory and good gut instincts, and you have bring all three into play. There are lots of wonderful, talented actors in the universe but it's our job to distill the talent pool down to the people who, on a gut level, have that extra element that's going to take a role and bring it from the page to life."

Ainsworth and Refvem join the GH cast
Lexi Ainsworth joins GH in the role of Sonny and Alexis' daughter, Kristina Davis, and will debut in June. Aaron Refvem has been cast in the role of Morgan Corinthos, the youngest son of Carly and Sonny.

Join the cast Of DAYS for charity basketball
The 20th Annual James Reynolds DAYS OF OUR LIVES Celebrity Basketball game is set to take place in Pasadena California on May 29, 2009, to benefit the South Pasadena High School Boys Basketball program and Fremont Centre Theatre.

Former ATWT casting intern now teacher
Anne Kurtzman has been named lead teacher of performing arts for a tech prep program launching this fall for high school juniors and seniors interested in performing arts careers. Pioneer Career and Technology Center and the Richland Academy of the Arts are partnering for this educational choice. Kurtzman graduated from Fordham University in New York City with a degree in film and television production and served a college internship in the casting office of AS THE WORLD TURNS.

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