Wednesday, May 20, 2009

Daytime Emmys Ready For PrimeTime

Michael Maloney has some new information on the August 30 Daytime Emmy telecast on The CW in a new article on Variety.com.

Pending schedules, Radice anticipates that musical artists David Foster, Eric Benet and Dave Koz (who wrote a theme for GENERAL HOSPITAL) are going to play together in a tribute to great soap couples past and present.

An "In Memoriam" tribute is planned to honor deceased daytimers from the last year including ONE LIFE TO LIVE actors Phil Carey and Clint Ritchie. Since last year's awards didn't have a tribute, the late Beverlee McKinsey (ANOTHER WORLD, GUIDING LIGHT), who died in 2008 and is hailed by many critics as one of the genre's greatest actresses, may also be included.

Watch for tributes to 40-year-old SESAME STREET, which will receive the Lifetime Achievement Award, and to recently canceled sudser GUIDING LIGHT. A segment from the documentary "Daytime Gives Back," which covers the trip of daytime actors who went to Kenya as part of a Feed the Children initiative, is also set to air.

Certainly there will be presenters who appear on CW series to help familiarize viewers, including SUPERNATURAL co-star Jensen Ackles (formerly on DAYS OF OUR LIVES) and others to be announced.

When it comes to winners making acceptance speeches, Radice feels producers should allow them more time, especially if the sentiment expressed is heartfelt and not a laundry list of thank-yous.

Radice also hopes to incorporate Web technology into the show to create a more interactive experience between winners and their fans.

"We could have people Twittering throughout the show or going to a blogger station if they want to thank someone (they forget to in their speech)," he says. "There are a lot of ideas in the hopper, none of which have completely percolated."

7 comments:

  1. It's hard to know, but this is truly looking better by the minute.

    So, even if many of the noms (or absent noms) are a farce, the show itself looks like a proper tribute.

    I still fear, in my bones, this is the last Emmys. Therefore, it means a lot that it is being done with such loving respect.

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  2. If they include a tribute to McKinsey?

    They could have dancing sock puppets present the awards and I would still be pretty cool with it.

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  3. From all the various Emmy reports, including the set visits, I feel really good about this telecast too.

    The producers had nothing to do with the nominations and can't control that process, but they do seem determined to produce a real tribute to daytime.

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  4. My dream, of course, is that this gets the promotion needed...and it has BOFFO ratings. Then, if well done, there will be new life in the old girl.

    What should happen, IMO, is in the weeks running up to the Emmy's, each network should run ads during their shows saying "congratulations to our nominees...catch the Emmys on...".

    (This will never happen, of course, because they will refuse to advertise for something on another network).

    All, all that talkers and games shows should TALK about their nominations in the weeks leading up to the awards...which will be a problem, since many will be in summer reruns.

    Finally, and I see some hopes in their keeping Roger informed, they should replicate the "GL Blogger" experiment. That is, they should actively keep you all informed so that BUZZ gets out.

    On this latter score, I feel very encouraged, because they seem to be doing exactly that, at least with Roger.

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  5. Mark, not sure if you're a sports fan but I've noticed that for the NBA, for example, all the networks promote each others games even though they are not affiliated with each other. For example, games air on TNT and ABC and they will advertise for the upcoming games including the ones not on their network. I haven't read any stories about WHY this is, but it seems to be an attitude of - if the NBA is successful, then we all become more successful.

    I wish we had the soap equivalent to Entertainment Tonight (like Pure Soap in the 90s) where we got real, unbiased, soap news every day on television that could go behind the scenes of the Emmys and really promote them in the coming months. I wish I had time to at least produce a YouTube version of this.

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  6. I don't know about 'boffo' ratings, with the awards airing away from the big nets for the first time this year. Would be good to see that though.

    Beverlee McKinsey should have had a proper tribute already, much less the Emmy that eluded her 4 times. There are others who've missed out on both the tribute and the statuette in the past that were deserving.

    I don't have a problem with non-daytime presenters, if they are somehow applicable (like if they have a soap background or if they are big fans of any particular soap).

    During the AL/NL playoffs in baseball, in recent years anyway, I've seen them mention the other net/channel if there was more than 1 involved.

    I agree there should be some TV show about soaps again (the last ones were "SoapCenter" and "Soap Talk" on SoapNet), but there isn't any other place for such a show other than on a channel like SoapNet. Since they gave up and went the wacko/reality/non-soap route, it looks like we won't have anything but SOD, various print articles, and blogs like Roger's.

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  7. The cross-promotion idea from Sports is great.

    "Pure Soap" or "SoapCenter" _could_ exist again.

    A lot of you are putting on regular podcasts (Scripts and Scruples, Nuke fancast, Daytime Confidential, Brandon's Buzz, Buzzworthy Radio, In the Zone).

    It would take very little to add a camera to that deal. It wouldn't have a budget or production values, but a daily low-budget videocast, maybe spliced together from a variety of contributors (kind of like the Blog Coalition) could ABSOLUTELY be viable...and wouldn't actually be much more effort than what you are all doing already.

    That wouldn't give you big-network exposure...but I think it would be a great start.

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