Steffy: See? It's easy. We're at macys.com.
Rick: Mm-hmm.
Steffy: And then we go to "wedding registry," and then you click on "create your registry." We'll use my e-mail, so all right. I am Steffy, the bride. (Giggles)
Rick: (Chuckles)
Steffy: And you are Rick, the groom. All right, let's check out all the cool stuff they have. Oh, wow, look at all the china patterns to choose from.
Rick: Oh, wait, they have, um, a "bed & bath" section. Click on that.
Steffy: Okay. Oh, that comforter is so nice. I like that.
Rick: Yeah, but you know what? You're not even going to need a comforter when I'm in bed keeping you warm.
Steffy: Oh, I'm n-not? (Laughs)
Rick: (Chuckles)
Steffy: Are you sure about that?
Rick: Mm-hmm. I'll tell you what, you can register for whatever your little heart desires.
Steffy: Hey, no, no. You gotta help me. What do you want?
Rick: No, but see? That's the thing. All I want is you. (Growls)
Steffy: I love you.
Rick: I love you.
Brooke: Uh, sorry to interrupt.
Steffy: Oh, no, it's okay.
Rick: (Laughs)
Steffy: We were just, um, doing our wedding registry online.
Brooke: Oh. That's what you were doing.
Steffy: Oh, no, no. We really were. You can pick out anything and not-- not even leave your office. It's cool.
If we are going to continue to see more and more product placement, let's hope shows take the lead of FRIDAY NIGHT LIGHTS and find creative ways to work products into storylines in a non-obtrusive way.
The FNL episodes on DirecTV were "brought to you by" Vaseline. We saw a one minute commercial at the beginning and end of the show but the rest was commercial free. AMERICAN IDOL has been going to commercial but showing "never seen before" auditions in the middle of the commercial break as a way to get people to not fast forward. Both of these things are options we may see more of in the future.
Great post, Roger, that coincides with my post on Applebee's and FNL from awhile back (see here). By the way, as you point out, product placement and soaps have a long history with one another, a topic I delved into during my thesis work. See more here.
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