Thursday, April 23, 2009

BET, MTV Take Aim At TV One With Centric Network

Viacom's BET Networks and MTV Networks are combining channel resources to create a new programming outlet, Centric, set to launch in October, targeting African-American adults, network officials said.

The new network will take aim at Comcast/Radio One-owned TV One in targeting the 25- to 54-year-old African-American audience, while also reaching out to other multicultural audiences.

BET executive Paxton BakerBETN officials say it will launch with 45 million subscribers, a sizeable base for a new channel. Centric is the latest in a flurry of new African-American targeted network announcements over the past year -- although it's the first to have major entertainment media company backing.

Centric will initially feature entertainment/reality fare, but Baker said it could offer some news and public affairs programming in the near future.

How about airing NBC's GENERATIONS?

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