Friday, March 27, 2009

SOAPnet, Sony Extend DAYS OF OUR LIVES Deal

Brian Frons, president, Daytime, Disney ABC Television Group announced on Thursday that SOAPnet has extended its deal with Sony Pictures Television to air same-day episodes of DAYS OF OUR LIVES in addition to acquiring the digital streaming rights.

“Like sands through the hourglass, so are the days of our lives.” For over a third of a century, those words have introduced and underscored one of daytime drama's mainstays. DAYS OF OUR LIVES, which turned 43 in November, first premiered as a half-hour drama in 1965 and expanded to an hour 10 years later. Today it is one of the favorite daytime television serials of female viewers (18-34).

DAYS OF OUR LIVES is set in the fictitious Midwestern town of Salem. The core families are the Hortons and Bradys, and the multi-layered storylines involve elements of romance, adventure, mystery, comedy and drama. The series is produced by Corday Productions, Inc., in association with Sony Pictures Television. Executive producer Ken Corday is following in the tradition of his parents, Betty and Ted Corday, who co-created DAYS OF OUR LIVES and helmed the series for many years. Gary Tomlin is co-executive producer. Dena Higley and Christopher Whitesell are the co-head writers.


  1. Roger, Baby, I love this column. But DAYS turned 43 last November. 43!

  2. Hi Damon. You are correct. I meant to change that. It came directly off the SOAPnet/Sony press release that way.