Monday, March 9, 2009

SOAPnet Developing Two News Series

SOAPnet is getting into the business of original, scripted programming. Brian Frons, who oversees the network, said SOAPnet was investing in two original scripted series -- JULIA'S TANGO and SANTA MONICA -- and would present them to ad buyers during the upfront selling season.

JULIA'S TANGO is a Dutch show from Endemol about a woman born in Argentina, raised in the Netherlands, who returns to Buenos Aires and turns the family home into a bed-and-breakfast.

The show is being adapted by American writers with American actors, but it’s being shot in Argentina where costs are extremely low, Mr. Frons said.

SANTA MONICA is a dramedy about a group of 20-something best friends living together at the beach.

In these tough economic times, both shows give viewers a chance to “go on a little bit of an emotional fantasy, maybe a financial fantasy” by featuring “strong young women trying to make the best life they can, if not in material terms, in emotional terms,” Mr. Frons said.

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