SOAPnet is getting into the business of original, scripted programming. Brian Frons, who oversees the network, said SOAPnet was investing in two original scripted series -- JULIA'S TANGO and SANTA MONICA -- and would present them to ad buyers during the upfront selling season.
JULIA'S TANGO is a Dutch show from Endemol about a woman born in Argentina, raised in the Netherlands, who returns to Buenos Aires and turns the family home into a bed-and-breakfast.
The show is being adapted by American writers with American actors, but it’s being shot in Argentina where costs are extremely low, Mr. Frons said.
SANTA MONICA is a dramedy about a group of 20-something best friends living together at the beach.
In these tough economic times, both shows give viewers a chance to “go on a little bit of an emotional fantasy, maybe a financial fantasy” by featuring “strong young women trying to make the best life they can, if not in material terms, in emotional terms,” Mr. Frons said.
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