News Round-up

STUDY: Soap viewers are the most loyal in daytime
Daytime drama ratings have been falling for years, yet soaps remain a valuable platform for advertisers. That’s because their remaining audience, small though it may be, is extremely engaged.

That’s according to a new FastTrack Television survey from E-Poll, an online pollster, which finds that female daytime viewers are most likely to watch the entire episode of a soap compared to other daytime program genres. These viewers are also more apt to talk about the shows and recommend them to others, and they rate themselves as the most loyal viewers.

Fifty-eight percent of daytime drama viewers said they make an effort to watch their show, well ahead of other daytime genres. Second was court shows at a mere 27 percent, followed by talk and morning shows, tied for third at 26 percent.

Sherry Stringfield Returning to ER
Former GUIDING LIGHT star Sherry Stringfield is returning to ER, a source close to the deal has confirmed to TVGuide.com. Stringfield's participation is the latest in a slew of alums who have signed off to send off the show in its final season, a group that already includes Anthony Edwards, Julianna Margulies and George Clooney.

Nicollette Sheridan Not Only Axed Housewife?
Inside word from money-beleaguered ABC's set just happens to be cut, cut, cut. As in costs—and talent. Wonder who's next? "Guest stars," revealed a superinside Wisteria Lane camper to E! Online. "And then, they'll go from there if they feel they need to. But for now, it's only the guest actors—that's the edict."

GL's Montel Williams doing "talk-mercials"
The TV personality has worked on a new series of "talk-mercials," a marriage of a talk show and an infomercial.

CADY MCCLAIN: Rosan-Rosanna Danna
"Thanks to Wikipedia, I am now updated on the whole 'Rosanna' history. I even found my pissed off quote on there, which, if I may say so myself, made me laugh out loud! Perhaps I will get a chance to fix my karma with ATWT someday, that would be nice. I am not in negotiations with AMC, nor have I been by the studio lately, to respond to a comment. Sorry to disappoint!"

Babies for two CORRIE actors
CORONATION STREET's Wanda Opalinska and Jack P. Shepherd have both become parents for the first time. Opalinska, who plays factory worker Wiki Dankowska, gave birth to a baby boy yesterday (Thursday) and the girlfriend of David Platt actor Shepherd had a little girl today (Friday).