* ABC qualified as Daytime's No. 1 network in Women 18-49 (1.4 rating/923,000 - tied).
* "The View" ranked as the week's No. 2 program in daytime in Women 18-34 (1.1 rating/379,000) and Women 18-49 (1.5 rating/1.02 million), generating its best ratings in six weeks in the key demos - since week of 11/24/08.
* Daytime's No. 3 Program in Total Viewers, "The View" generated double-digit percent increases week to week in key targets: +17% in Total Viewers (4.28 million vs. 3.68 million), +39% in Women 18-34 (379,000 vs. 272,000), +23% (1.02 million vs. 827,000)
* In Women 18-49, all ABC programs placed among Daytime's Top 5 programs: "The View" (No. 2 - 1.5 rating/1.02 million), "General Hospital" (No. 3T - 1.4 rating/949,000), "All My Children" (No. 5T, 1.3 rating/884,000) and "One Life to Live" (No. 5T - 1.3 rating/846,000).
* Ranking among the week's Top 5 daytime programs, "All My Children" delivered its best ratings in nearly a year in Women 18-34 (326,000 - since week of 2/11/08) and hit a 7-month high in Women 18-49 (884,000 - since week of 5/26/08).
* This week stood as "One Life to Live's" most-watched week in eight weeks (846,000 - since week of 11/10/08).
Daytime Lineup averages, plus Top 5 Programs Ranks - Week of January 5, 2009:
Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.72 million No. 1 ABC 1.4/923,000
No. 2 ABC 3.08 million No. 2 NBC 1.4/922,000
No. 3 NBC 2.88 million No. 3 CBS 1.3/839,000
Top 5 Daytime Programs in Women 18-49 (rank based on rating)
Program Net Rtg/000s
The Young & the Restless CBS 1.9/1.26 million
The View ABC 1.5/1.02 million
General Hospital ABC 1.4/949,000
Days of Our Lives NBC 1.4/922,000
All My Children ABC 1.3/884,000
One Life to Live ABC 1.3/846,000
Source: NTI, Live + Same Day (Current Week: 1/5-1/12/09. All ranks are based on rating unless otherwise noted All percent changes based on 000s.)
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