Thursday, November 13, 2008

THE VIEW Makes It To #1 In Daytime

For the first time in the show’s history and boasting record deliveries, THE VIEW qualified as the week’s most-watched program in Daytime in Total Viewers (4.67 million/1.6 rating – tied).

For the second straight week, and only the second time in the talker’s history, THE VIEW was Daytime’s No. 1 program in Women 18-49 (1.04 million/1.6 rating – tied).

On post-election day Wednesday, THE VIEW'S telecast qualified as the show’s most-watched telecast ever in Total Viewers (6.17 million), exceeding its previous peak delivery by more than one million viewers (5.04 million, 1/15/07). In Women 18-49 (1.43 million), Wednesday’s outing was the series’ seventh-most-watched episode on record.

Driven by “The View’s” record performance, ABC was Daytime’s No. 1 network in Women 18-49 (1.4 rating/926,000), and holds the No. 1 position during November Sweeps ‘08 to date (1.3 rating/892,000 – tied on rating).

In Women 18-34, ABC was home to 3 of Daytime’s Top 5 programs: “The View” (No. 1T - 389,000/1.1 rating), “General Hospital” (No. 3T – 338,000/1.0 rating) and “One Life to Live” (No. 5T – 263,000/0.8 rating).

In Women 18-49, ABC owned 3 of Daytime’s Top 5 programs with “The View” (No. 1T – 1.04 million/1.6 rating), “General Hospital” (No. 3 – 981,000/1.5 rating) and “One Life to Live” (No. 4T – 877,000/1.3 rating).

Daytime Rank Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.37 million No. 1 ABC 1.4/926,000
No. 2 ABC 3.25 million No. 1 NBC 1.3/848,000
No. 3 NBC 2.69 million No. 3 CBS 1.1/750,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating):
Program                     Net   Rtg/000s
The View ABC 1.6/1.04 million
The Young & the Restless CBS 1.6/1.04 million
General Hospital ABC 1.5/981,000
One Life to Live ABC 1.3/877,000
The Bold and the Beautiful CBS 1.3/848,000
Days of Our Lives NBC 1.3/848,000

Source: NTI, Live + Same Day, Current Week of 11/3/08; “The View” season to date: 9/22/08-11/7/08; Nov. Sweeps 08: 10/30/08-11/7/08. All ranks are based on rating unless otherwise noted; program percent changes based on 000s.)

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