Thursday, June 26, 2008

Daytime Nielsen Ratings for the Week of June 16, 2008

From the ABC Daytime ratings release:

* Far and away Daytime's No. 1 network, ABC posted its 6th consecutive win among Women 18-49 (1.3 rating/862,000), overshadowing CBS (1.1 rating/753,000) and NBC (1.1 rating/698,000) by 18%.

* In Women 18-34, ABC delivered Daytime's Top 3 programs, marking the 11th straight week the net has owned 3 of the Top 5: "General Hospital" (No. 1, 1.0 rating/341,000), "The View" (No. 2T, 0.9 rating/310,000) and "One Life to Live" (No. 2T, 0.9 rating/292,000).

* In Women 18-49, all ABC programs ranked among Daytime's Top 5 for the third time in four weeks, the 11th week in a row the net has placed at least 3 in the upper echelon: "General Hospital" (No. 2, 1.4 rating/928,000), "The View" (No. 3T, 1.3 rating/883,000), "One Life to Live" (No. 3T, 1.3 rating/867,000) and "All My Children" (No. 5T, 1.2 rating/770,000).

* Scoring Top 5 ranks in target young Women, "One Life to Live" surpassed time period competitor CBS' "As the World Turns" by a convincing 83% in Women 18-34 (292,000 vs. 160,000) and by 48% in Women 18-49 (867,000 vs. 641,000).

* With yet another dominant victory in Daytime's 3 o'clock hour, "General Hospital" defeated CBS' "Guiding Light" by a considerable 123% in Women 18-34 (341,000 vs. 153,000), by 48% in Women 18-49 (928,000 vs. 625,000) and by 23% in Total Viewers (2.81 million vs. 2.29 million).


Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of June 16, 2008:
Daytime Rank:    Total Viewers       Women 18-49 (Rtg/000s)
No. 1 CBS 3.54 million No. 1 ABC 1.3/862,000 (-17,000)
No. 2 ABC 2.92 million No. 2 CBS 1.1/753,000 (-2,000)
No. 3 NBC 2.53 million No. 2 NBC 1.1/698,000 (-134,000)


Top 5 Daytime Programs in Women 18-49 (rank based on rating)
Program                    Net             Rtg/000s
The Young & the Restless CBS 1.6/1.06 million (same)
General Hospital ABC 1.4/928,000 (+45,000)
The View ABC 1.3/883,000
One Life to Live ABC 1.3/867,000 (-13,000)
Bold and the Beautiful CBS 1.2/783,000 (+8,000)
All My Children ABC 1.2/770,000 (-71,000)

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