Nikki Finke reports that FRIDAY NIGHT LIGHTS (the best show and soap on TV) is on the verge of being renewed for a 3rd season thanks to a deal with DirecTV that makes financial sense to NBC. "The answer," Finke reports, "came in a deal with DirecTV, now owned by John Malone's Liberty Media. Clearly Malone is looking to offer exclusive content to his satellite subscribers to distinguish DirecTV from its rivals on a content as well as price basis. "It's an innovative deal where NBC found a partner who will share costs and exhibition windows," an insider explained to me. So both NBC and DirecTV will be airing Friday Night Lights across multipurpose platforms."
Thursday, March 6, 2008
Friday Night Lights is Saved!!
Nikki Finke reports that FRIDAY NIGHT LIGHTS (the best show and soap on TV) is on the verge of being renewed for a 3rd season thanks to a deal with DirecTV that makes financial sense to NBC. "The answer," Finke reports, "came in a deal with DirecTV, now owned by John Malone's Liberty Media. Clearly Malone is looking to offer exclusive content to his satellite subscribers to distinguish DirecTV from its rivals on a content as well as price basis. "It's an innovative deal where NBC found a partner who will share costs and exhibition windows," an insider explained to me. So both NBC and DirecTV will be airing Friday Night Lights across multipurpose platforms."
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