Barbara Bloom Writing for 'General Hospital'

In January 2011, Barbara Bloom left CBS Daytime after 8 years with the network, leaving her mark in a number of ways including overseeing the demise of iconic soap operas As the World Turns and Guiding Light. Before that, she served as a network executive at ABC, and head writer for Port Charles. According to a new report by Daytime Confidential, Bloom is back on the daytime scene, this time writing for General Hospital.

"I've had the great fortune to work with an extraordinary group of executives, producers and talent who make CBS #1 in daytime," Bloom said at the time of her CBS exit. "With CBS Daytime teed up for success and stability for many years ahead, the timing feels right for me to make a change now and seek something different. I've been a writer, a producer and a programming executive, and now I'm excited to see what the next chapter has to offer."

“Barbara artfully led CBS through several key transitions in her eight years here," added Nina Tassler, President, CBS Entertainment. "She helped usher in a new era on The Price is Right with Drew Carey and guided delicate programming changes from two daytime dramas to successful game and talk shows while maintaining CBS's leadership position in the daypart. All of these efforts have positioned CBS very well for the future. Daytime is successful, profitable, refreshed creatively and has more variety of programming for our audience."

Bloom is now writing outlines for General Hospital, a hire sure to make fans of drama drama wonder yet again why there are rarely any new faces behind the scenes.

1 comment:

  1. Why does "General Hospital" hire a woman responsible for the demise of "As the World Turns" and "Guiding Light"? Boneheaded decision.

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