|Brian Frons at UCLA Anderson's 2016 Pulse Conference in February.|
According to its website, Anderson is "the first top tier MBA program to offer an Entertainment Management Specialization. Our curriculum is designed to blend theory and practical application. Our world class faculty + leading industry executives provide student’s a broad understanding of the strategy and operating principles that drive the individual sectors of the media, entertainment & sports industries."
Frons is currently teaching two courses: "Making Creativity Profitable in Entertainment & Technology" and "Content Creation in Global Digital Age"
In February at UCLA Anderson’s 2016 Pulse Conference, Frons hosted a panel discussion featuring Jim Lanzone, president and CEO of CBS interactive; Tony Goncalves, senior vice president of strategy and business development at AT&T; Eric Johnson, executive vice president of global multimedia sales for ESPN; and Chris Moseley, chief marketing officer for game show network, to discuss the current media landscape and their views for the future.
You can watch the Frons-led discussion in the video below.