|Cameron Mathison and Alison Sweeney star Murder, She Baked: |
A Chocolate Chip Cookie Mystery.
The film stars Daytime Emmy nominated actress and TV host Alison Sweeney (Sami, Days of our Lives), alongside Daytime Emmy nominated star Cameron Mathison (ex-Ryan, All My Children) and Barbara Niven (Peggy, Debbie Macomber's Cedar Cove; ex-Liz, One Life to Live).
The ratings come on the heels of a record breaking 4th quarter for the network across all key demos in Total Day and Primetime. Hallmark Movies & Mysteries has been on a winning streak since its September 29th rebrand from Hallmark Movie Channel, with the network registering increases in delivery of 18% among total viewers and 19% among households for 4th quarter 2014 - 1st quarter 2015 over the same period a year ago.
"Since the network's rebrand last fall, Hallmark Movies & Mysteries is resonating more strongly than ever with viewers, as evidenced by the runaway success of Murder, She Baked: A Chocolate Chip Cookie Mystery," said Michelle Vicary, executive vice president, programming & network publicity. "With top notch talent like Alison Sweeney and Cameron Mathison as well as 14 more new originals premiering throughout the rest of the year -- including another installment in the Murder, She Baked movie franchise -- we anticipate that growing excitement and awareness around the network will continue to drive ratings and delivery."
Murder, She Baked: A Chocolate Chip Cookie Mystery centers on free spirited Hannah Swensen (Alison Sweeney), an expert baker who becomes a culinary detective when her shop, the Cookie Jar, becomes the scene of a crime, just as she is caught in a romantic mystery of her own. Murder, She Baked: A Chocolate Chip Cookie Mystery is based on the New York Times bestselling book "Chocolate Chip Cookie Murder" by Joanne Fluke.
Sweeney will be returning to Days of our Lives for a visit later this year.
Source: Nielsen, April 27 - May 3, 2015.