Ratings: 'General Hospital' and 'Days of our Lives' Hit New Lows in Women 18-49 Demo

The Live + Same Day daytime ratings are in for the week of March 9-13, 2015. General Hospital (503K) and Days of our Lives (422K) reach new lows in the women 18-49 demographic. The Bold and the Beautiful was up 1K in female viewers age 18-34 and was ahead of the same week last year in both women 18-34 and women 25-54 (as was The Young and the Restless).

Below is a breakdown of the daytime soap opera Nielsen ratings by category:

Total Viewers (versus previous week/versus same week last year)
1. The Young and the Restless 4,834,000 (-304,000/+159,000)
2. The Bold and the Beautiful 3,501,000 (-308,000/-38,000)
3. General Hospital 2,820,000 (-422,000/+263,000)
4. Days of our Lives 2,260,000 (-183,000/-223,000)

Women 18-49 Viewers
1. The Young and the Restless 822,000 (-54,000/-77,000)
2. The Bold and the Beautiful 594,000 (-38,000/-21,000)
3. General Hospital 503,000* (-139,000/-64,000)
4. Days of our Lives 422,000* (-63,000/-152,000)

* New all-time low

Women 18-34 Viewers
1. The Young and the Restless 248,000 (-2,000/+73,000)
2. The Bold and the Beautiful 188,000 (+1,000/+24,000)
3. General Hospital 157,000 (-44,000/-30,000)
4. Days of our Lives 114,000 (-14,000/-33,000)

Women 25-54 Viewers
1. The Young and the Restless 1,167,000 (-38,000/+56,000)
2. The Bold and the Beautiful 863,000 (-45,000/+15,000)
3. General Hospital 710,000 (-137,000/-55,000)
4. Days of our Lives 581,000 (-34,000/-90,000)

The Bold and the Beautiful averaged 3.97M total viewers during the February sweeps ratings period, up +2% from a year ago and its largest February audience since 2008.

(via SON)

1 comment:

  1. DAYS doesn't surprise me.....When you have crap storylines that's what you get for ratings! GH some of the storylines are being dragged out, viewers get bored! It's time to move on!

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