Thursday, April 17, 2014

Telemundo Unveils Mid-Season Digital Series Based On Hit Novela 'El Señor de los Cielos'

Following the success of the first season of El Señor de los Cielos (Lord of the Skies), that averaged 2.3 million viewers nightly and generated more than 35 million page views on Telemundo.com, Telemundo announces the premiere of The Secret Episode (El Capitulo Secreto), an unprecedented seven-part mid-season web-series that will bridge the first season cliffhanger with the upcoming second season. Starting April 22nd, fans that sought long-awaited answers regarding the fate of Aurelio Casillas will enjoy two new action-packed digital chapters per week leading up to the complete full-length episode that will be available on May 9th across all Telemundo Digital and Social platforms including Online, Mobile and the novelas application.

“Following the climatic cliffhanger of the first season, we wanted to produce original content in order to continue the story of El Señor de Los Cielos, prior to the on-air second season premiere” said Joshua Mintz, EVP Scripted Programming & GM Telemundo Studios. “Digital platforms allowed us to create our first-ever mid-season series.”

The popular action series will defy expectations with the launch of the second season in May which promises to deliver cutting-edge special effects, explosions and thrilling action sequences. Produced by Telemundo Studios and filmed by Argos Television, El Señor de los Cielos is inspired by actual facts and recreated in the late 1990s on location in Mexico.

“Our goal is to continue delivering the highest quality content and go beyond traditional on-air programming, taking the viewer’s experience further” said Borja Perez, SVP Digital & Social Media. “The vision is to continue this initiative with other series in the future by combining programming strategy with digital and social innovations.”

Rafael Amaya reprises the role of Aurelio Casillas along side lead actors Ximena Herrera, Carmen Villalobos, Raúl Méndez, Fernanda Castillo, Manuela González, Robinson Díaz and Mauricio Ochmann. For the first time, renowned actress Marlene Favela will join the cast for the second season.

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