TVGN today announced that it will become the exclusive basic cable home for the #1 daytime drama, THE YOUNG AND THE RESTLESS (Y&R). The acquisition of the top-rated daytime franchise from Sony Pictures Television (SPT) marks the first TVGN programming announcement as part of the new CBS Corporation/Lionsgate partnership.
Beginning this summer, Y&R will move from SOAPnet, where it has already been a basic cable ratings success, to TVGN, keeping the 7 p.m. ET/PT time slot where it has built a loyal fan base, and will appear day-and-date with its broadcast on CBS. One of the most popular franchises in daytime television history, Y&R recently celebrated 40 years on the air on CBS, where it has dominated the ratings in daytime.
Currently, Y&R is the #1 daytime drama on network television among total viewers and key demos, including women 18-49 and 25-54. It has also been Soapnet’s #1 series for five consecutive years, delivering a significant audience share among women 18-49 and 25-54—two key demos for TVGN.
Y&R, which is produced by Bell Dramatic Serial Company in association with Sony Pictures Television, has been the #1-rated daytime drama for more than 24 years. It has received 119 Daytime Emmy Awards, more than any other daytime drama, and 412 Emmy nominations. The show is broadcast weekdays (12:30-1:30 p.m. ET; 11:00 a.m.-12:00 Noon PT) on CBS.
Y&R revolves around the rivalries, romances, hopes and fears of the residents of the fictional Midwestern metropolis, Genoa City. The lives and loves of a wide variety of characters mingle through the generations, dominated by the Newman, Abbott, Chancellor, Baldwin and Winters families. When THE YOUNG AND THE RESTLESS premiered in 1973, it revolutionized the daytime drama. It continues to set the standard with strong characters, socially conscious storylines, romance and sensuality.