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Thursday Night Ratings: THE VAMPIRE DIARIES, GREY'S ANATOMY Up

The overnight ratings are in for Thursday, February 21. Below is a roundup of ratings reports:

From CBS:
For the night, CBS was first in households (8.3/13), viewers (13.52m), second in adults 25-54 (4.5/11) and adults 18-49 (3.3/09).

From ABC:
Up against Idol and CBS’ top-rated comedies (THE BIG BANG THEORY/TWO AND A HALF MEN), ABC’s ZERO HOUR drew 2.2 million more viewers than NBC’s comedies (COMMUNITY/PARKS AND RECREATION). ZERO HOUR held 100% of its week-ago series debut numbers in both Adults 18-34 and Men 18-34.

Shooting up from its lead-in at 9 p.m. (+173%) against the second hour of Idol, ABC’s GREY'S ANATOMY moved up to rank as the top scripted show in its slot among Adults 18-49 and stood as Thursday’s #1 drama. During the 9 o’clock hour, Grey’s outdelivered CBS’ PERSON OF INTEREST by 3% and NBC’s comedies by 150% (PARKS AND RECREATION/1600 PENN). Although facing IDOL in the hour this week, GREY'S was up by 7% in Adults 18-49 over the prior week.

ABC’s SCANDAL led the 10 p.m. hour in Adults 18-49 by 17% over CBS’ ELEMENTARY to finish as the #1 series in its slot for its 9th telecast in a row. In fact over its last eight original broadcasts, SCANDAL has delivered the series’ Top 8 highest-rated airings in Adults 18-49 and 7 of its most-watched overall. For its 6th straight telecast, the ABC sophomore drama improved its hour year to year in Total Viewers (+21%) and Adults 18-49 (+29%). SCANDAL is consistently one of the most active shows on Twitter each Thursday, and so far this season has generated nearly 2.3 million tweets.

From The CW:
Last night's emotional episode of THE VAMPIRE DIARIES saw big gains week to week in total viewers and all key demos, and finished #3 for the hour in A18-49 (1.3/4) and A18-34 (1.4/5 - tie), beating ABC's ZERO HOUR and NBC's comedies.

Week to week, TVD was up 40% in A18-34, 47% in W18-34 (2.2/7), 30% in A18-49 and 25% in total viewers (2.88M).

It was TVD's most watched episode in five weeks (since 1/17/13), and best A18-34 and A18-49 ratings in three weeks (1/31).

BEAUTY AND THE BEAST also grew week to week, rising 11% in total viewers (1.56M) and 50% in both A18-34 and W18-34.

In Live + 7 Day ratings this season, THE VAMPIRE DIARIES has averaged a 41% increase in total viewers compared to L+SD, a 48% increase in A18-34 and a 52% jump in W18-34. BEAUTY AND THE BEAST sees a 32% gain in total viewers with DVR viewing, a 39% lift in A18-34 and a 43% bump in W18-34.

1 comment:

  1. ABC’s doing great things with some awesome shows on primetime and I watch them all when I’m home. Since I work at DISH when my favorite primetime shows are on, I get them recorded. It used to be hard for me to pick and choose shows until I upgraded to the DISH Hopper DVR. Once I enable the PrimeTime Anytime feature I can get the 4 major networks recorded on one tuner during primetime hours. I was able to get rid of the additional DVRs and save some money with all my shows recorded on one TV. This is a great way to enhance TV enjoyment and simplify things.

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