DAYTIME RATINGS: THE YOUNG AND THE RESTLESS & THE BOLD AND THE BEAUTIFUL Up

The daytime Nielsen ratings are in for the week of January 28-February 1, 2013. THE YOUNG AND THE RESTLESS and THE BOLD AND THE BEAUTIFUL were both up on Total Viewers. THE TALK and THE CHEW each had their most-watched weeks ever new. So far the soaps have not been mentioned in the network press releases. Check them out below.

From SON:
Total Viewers (versus last week/versus same week last year)
1. THE YOUNG AND THE RESTLESS 4,698,000 (+125,000/-251,000)
2. THE BOLD AND THE BEAUTIFUL 3,537,000 (+45,000/+116,000)
3. GENERAL HOSPITAL 2,847,000 (-61,000/+638,000)
4. DAYS OF OUR LIVES 2,624,000 (-109,000/+245,0[00)

Households
1. THE YOUNG AND THE RESTLESS 3.5/11 (+.1/-.1)
2. THE BOLD AND THE BEAUTIFUL 2.6/8 (same/+.1)
3. GENERAL HOSPITAL 2.1/6 (same/+.5)
4. DAYS OF OUR LIVES 2.0/6 (-.1/+.2)

Women 18-49 Viewers
1. THE YOUNG AND THE RESTLESS 824,000 (+21,000/-90,000)
2. THE BOLD AND THE BEAUTIFUL 708,000 (+51,000/same)
3. GENERAL HOSPITAL 628,000 (-18,000/+36,000)
4. DAYS OF OUR LIVES 560,000 (-31,000/+60,000)

From ABC:
During the week of January 28, 2013, ABC ranked as Daytime’s #1 network for the 4th week in a row in Women 18-34 (0.6 rating/195,000 - tied), and for the 20th time in the prior 21 weeks.

Gaining viewers for the 4th consecutive week, THE CHEW recorded its most-watched week on record in Total Viewers (2.654 million), up by a solid 19% year to year (vs. 2.234 million). In addition, THE CHEW hit a 10-week high with Women 18-49 (0.7 rtg/456,000) and a 12-week high with Women 25-54 (1.0 rtg/632,000) – since weeks of 11/19/12 and 11/5/12, respectively.

Boasting season highs with Total Viewers (3.533 million) and Women 25-54 (1.4 rtg/841,000), THE VIEW posted its strongest deliveries in 8 months in both demos – since week of 5/14/12. With Women 18-49, THE VIEW notched its best delivery in six weeks (1.0 rtg/617,000) – since week of 12/17/12.

From CBS:
THE TALK, CBS's daytime talk show, matched its largest weekly audience ever, according to Nielsen live plus same day ratings for the week ending Feb. 1.

In a Super Bowl week of shows from New Orleans, THE TALK averaged 2.49 million viewers, 1.1/ 06 in women 25-54 and 0.8/05 in women 18-49.

For the week in the 56 metered markets, THE TALK was up +5% compared to its season average (2.1/07 vs. 2.0/06).

The Top Ten Largest Percentage Gains vs. STD:

Rank Mkt# Market Percentage Gain
1 51 New Orleans +86% (7.8/18 vs. 4.2/10)
2 53 Providence +62% (2.1/6 vs. 1.3/4)
3 52 Buffalo +27% (3.8/10 vs. 3.0/9)
4 30 Hartford +25% (3.0/9 vs. 2.4/7)
5 2 Los Angeles +22% (1.1/4 vs. 0.9/3)
6T 3 Chicago +21% (1.7/5 vs. 1.4/4)
6T 49 Memphis +21% (5.1/12 vs. 4.2/9)
8 31 Kansas City +20% (3.6/10 vs. 3.0/9)
9 17 Denver +18% (1.3/5 vs. 1.1/5 0.2)
10 1 New York +17% (2.1/6 vs. 1.8/6)

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