CBS, the top-rated network in Daytime with audience growth across the daypart, has renewed its entire daytime schedule for the 2013-2014 season.
Renewed for next season are THE BOLD AND THE BEAUTIFUL, the most-watched dramatic serial in the world; THE TALK, the fastest-growing daytime talk show; THE PRICE IS RIGHT, daytime television’s most-watched program; and LET’S MAKE A DEAL, which is growing double-digit percentages in key demos. THE YOUNG AND THE RESTLESS, the #1 daytime drama for more than 24 years, celebrating 40 years on the air on Tuesday, March 26, previously received a pickup as part of a multi-year deal.
"Over the past few years, we have successfully transitioned our daytime schedule to a balance of program genres with new creative energy, while maintaining our ratings leadership," said Nina Tassler, President, CBS Entertainment. "We are proud of CBS's history of quality and leadership in Daytime, thrilled with our current success and we look forward to more great things ahead from the outstanding creative talent in place at each of the shows."
“I am excited and energized by the pickup of our lineup for next season, which features a balanced mix of talk, game shows and drama,” said Angelica McDaniel, Senior VP, Daytime, CBS Entertainment. "We have been #1 for over two decades, and our goal is to challenge ourselves to make our successful schedule even stronger.”
THE BOLD AND THE BEAUTIFUL, which will celebrate its 26th anniversary on March 23, is averaging 3.44 million viewers, up +6% from last season. It is also up +14% in women 25-54 (1.6/09 from 1.4/08) and +10% in women 18-49 (1.1/07 from 1.0/06). In 2011, it received its third consecutive Emmy® Award for Outstanding Daytime Drama Series.
This season, THE TALK is averaging 2.35 million viewers, up +11% from last year, 1.0/06 in women 25-54 and 0.7/04 in women 18-49. In the week ending Jan. 13, THE TALK delivered its largest weekly audience ever while matching "The View" in women 25-54 and women 18-49 for the first time this season in a week of regularly scheduled broadcasts. In 2012, THE TALK was nominated for a Daytime Emmy Award for Outstanding Talk Show.
THE PRICE IS RIGHT, daytime television’s most-watched program, hosted by Drew Carey, recently celebrated its 40th anniversary. THE PRICE IS RIGHT 1 is averaging 4.30 million viewers, 1.2/07 in women 25-54, up +9% and 0.8/06 in women 18-49. PRICE IS RIGHT 2 is averaging 5.17 million viewers, up +1%, 1.4/09 in women 25-54, up +8% and 1.0/06 in women 18-49.
LET'S MAKE A DEAL, with host Wayne Brady, will return for season five. LET'S MAKE A DEAL 1 is averaging 2.53 million viewers, up +9%, 0.8/05 in women 25-54, up +14% and 0.6/04 in women 18-49. LET'S MAKE A DEAL 2 is averaging 2.94 million viewers, up +9%, 0.9/05 in women 25-54, up +13% and 0.7/05 in women 18-49, up +17%.
THE YOUNG AND THE RESTLESS, which has been the #1 daytime drama for more than 1,255 consecutive weeks – or 24 years – will celebrate 40 years on the air on Tuesday, March 26. It is averaging 4.74 million viewers, 2.1/13 in women 25-54 and 1.4/09 in women 18-49.