More than doubling Adult 18-49 lead-in (+106%) at 8 p.m. and building from start to finish, ABC’s ONCE UPON A TIME stood as Sunday’s highest-rated scripted broadcast series for the 6th week in a row. Once Upon A Time dominated its non-sports competition from 8-9 p.m. in Adults 18-49. The Disney-owned drama registered as the #1 entertainment show on Sunday with Women 18-49 and Women 18-34.
Growing its young adult audience for the 3rd straight week and adding viewers week to week, OUAT scored best-since-season-premiere results in Total Viewers and Adults 18-49 – since 9/30/12.
In the 9 p.m. hour, REVENGE paced well ahead of its entertainment competition in Adults 18-49, beating Fox’s animated comedies by 18% and CBS by 30%. The ABC sophomore drama also defeated its Fox and CBS competition in Adults 25-54 and across all key Women demos (W18-34/W18-49/W25-54).
Surging in DVR playback, on average this season REVENGE jumps from its L+SD to L+7 numbers by 2.8 million viewers and by 1.2 Adult 18-49 rating points (+43%).
During the 10 o’clock hour, ABC freshman 666 PARK AVENUE defeated CBS’ veteran dramas (THE GOOD WIFE/THE MENTALIST) by 15% in Women 18-34 to qualify as the #1 broadcast series in its time slot for the 6th consecutive week.
· Continuing to run among the biggest freshman series this season in DVR playback, on average 666 PARK AVENUE sees its Live + 7 Day Adult 18-49 rating jump by 44% (+0.8 rating) and gains another 2.0 million viewers over its Live + Same Day numbers.
On ABC, ONCE UPON A TIME garnered a 3.5, up a tenth from last week's 3.4 adults 18-49 rating. REVENGE scored a 2.6, down a tenth from last week's 2.7 adults 18-49 rating. 666 PARK AVENUE scored a 1.4, down two tenths from last week's 1.6 among adults 18-49 rating and its lowest rating to date.
On CBS, THE GOOD WIFE scored a 1.7, down a tenth from last week's 1.8 adults 18-49 rating and a tied low for the series.
THE WALKING DEAD was Sunday's top cable show with a 4.9 adults 18-49 rating.
ABC’s ONCE UPON A TIME was this Sunday's lone gainer amongst scripted broadcast fare, inching up 3 percent week-to-week to deliver 10.1 million total viewers and a 3.5 demo rating — its best numbers since the Season 2 opener. Leading out of that, REVENGE retained 7.7 mil and a 2.6, down 4 percent. 666 PARK AVENUE wrapped ABC’s night with 4.1 mil/1.4, dropping 12 percent.
On SUNDAY NIGHT FOOTBALL, the Atlanta Falcons beat the Dallas Cowboys 19-13 to remain undefeated. The Cowboys-Falcons game was #1 in its time period with a preliminary 14.6
rating, 23 share in metered-market households, currently a five-week high for SNF (best since Giants-Eagles on September 30, 15.6/25 in metered-market households).