November Sweeps Primetime Ratings Reports

With the "November" sweeps period ending (October 25 - November 21), NBC, CBS and Univision are touting their success. Below is a roundup of their ratings press releases:

From NBC:
For the first time since 2003, NBC’s primetime lineup has delivered #1 ratings in adults 18-49 for the November sweep, rising from a #4 ranking in the November period one year ago to a #1 finish this year, according to “live plus same day” viewership data from Nielsen Media Research.

With 25 of 28 nights counted in the November sweep, NBC is averaging a 2.8 rating, up 17 percent versus NBC’s 2.4 rating at the conclusion the November 2011 sweep. In averages through Sunday, Nov. 18, NBC leads sweep runner-up CBS by 0.4 of a point or 17 percent, with Monday through Wednesday results yet to be factored into sweep averages. If NBC finishes the sweep with that 17 percent margin, it will match the biggest advantage for any network in a November sweep since NBC won by 19 percent in 2002 (Fox also won by 17 percent in 2009).

NBC is also #1 for the sweep through 25 nights in adults 25-54, adults 18-34 and all key adult-male demographics.

If NBC maintains its 2.8 rating in adults 18-49 through the conclusion of the sweep, it would be its highest-rated November sweep since 2008 (2.8). In total viewers, NBC’s current average of 7.9 million would be its highest for a November since 2007. The sweep concludes Wednesday night, November 21 and Nielsen is scheduled to have “live plus same day” official national results for the full 28-day period on Monday, November 26.

For the November sweep, NBC’s SUNDAY NIGHT FOOTBALL ranked as the #1 primetime series on ABC, CBS, NBC and Fox in adults 18-49, averaging a 7.6 rating in “live plus same day.” THE VOICE (4.5 with its Monday edition) was the #1 unscripted series of the sweep, REVOLUTION (2.8) was the #1 new drama and GO ON (2.2) was the #1 new comedy.

SNF was the #1 primetime show of the sweep on ABC, CBS, NBC and Fox in total viewers; adults 18-34, 18-49 and 25-54; men 18-34, 18-49 and 25-54; and teens 12-17. Monday’s VOICE was #1 on those networks in women 18-34.

November Sweep Adults 18-49, Live Plus Same Day, Adults 18-49

25 of 28 Nights vs. Completed Sweep Last Year

Net…November 2011… November 2012…Diff
NBC…2.4…2.8…Up 17%
CBS…2.8…2.4…Down 14%
ABC…2.5…2.2…Down 12%
Fox…3.1…2.3…Down 26%

November Sweep Total Viewers, Live Plus Same Day, Total Viewers

25 of 28 Nights vs. Completed Sweep Last Year

Net…November 2011… November 2012…Diff
NBC…6.857 million …7.917 million…Up 15%
CBS…11.419 million…10.281 million…Down 10%
ABC…9.275 million …7.927 million…Down 15%
Fox…8.642 million …6.522 million…Down 25%

November Sweep Total Viewers, Live Plus Same Day, Adults 25-54

25 of 28 Nights vs. Completed Sweep Last Year

Net…November 2011… November 2012…Diff

NBC…2.8…3.3…Up 18%
CBS…3.8…3.2…Down 16%
ABC…3.2…2.7…Down 16%
Fox…3.5…2.5…Down 29%

NBC is the only network among ABC, CBS, NBC, Fox and CW to deliver a younger audience this November than last, with a median age down to 47.8 from last November’s 48.7. NBC’s audience is within 0.6 years of Fox for youngest viewership among the Big 4 networks in November.

Median Ages for November Sweep

25 of 28 Nights vs. Completed Sweep Last Year

Net…November 2011… November 2012
NBC…48.8…47.8
CBS…55.6…57.2
ABC…53.7…53.9
Fox…46.0…47.2
CW…37.6…41.8

On both Monday and Tuesday nights, NBC moved from #4 to #1 from November 2011 to November 2012, according to data through the first three weeks of the sweep. This November versus last, NBC is up 200 percent on Monday night in 18-49 (to a 3.9 rating from a 1.3) and up 71 percent on Tuesdays (3.6 vs. 2.1).

Through November 18, NBC has won eight straight in-season Mondays in 18-49 among ABC, CBS, NBC and Fox, NBC’s longest in-season Monday win streak in the 25-year history of Nielsen’s people meter sample. NBC has also won six consecutive Tuesdays in 18-49 among ABC, CBS, NBC and Fox, the network’s longest in-season Tuesday winning streak in eight years (since November 16-December 21, 2004).

The month also included an NBC Wednesday win on November 7, the network’s first in-season Wednesday victory with non-sports programming since Christmas Eve 2008.

NBC’s sweep success also included the top-rated Presidential Election coverage on Tuesday, Nov. 6, as NBC News averaged 12.0 million viewers and a 4.3 rating in adults 18-49 during primetime that night.

In “live plus seven day” results for the first eight weeks of the 2012-13 season to date, NBC is up 23 percent in 18-49 rating (with a 3.2 vs. a year-ago 2.6) and up 18 percent in total viewers (8.7 million vs. 7.4 million). NBC is ahead of its year-ago season average by double-digit percentages in every key ratings category.

Season to date, NBC is also tied for #1 with CBS in adults 25-54 (3.7 rating each) and is #1 among adults 18-54 (3.3 vs. 3.2) as well as adults 18-34 and all key adult-male demos.

From Univision:
The Univision Network announced today that it is set to finish the November 2012 sweep period with audience gains during broadcast primetime of +4% among Total Viewers 2+ and +1% among Adults 18-49 versus the November 2011 sweep, while ABC, CBS and FOX are down by double-digit margins across both demographic groups. Meanwhile, the company’s sister network, TeleFutura grew +58% among Total Viewers 2+ and +51% among Adults 18-49, outpacing all other broadcast networks in percentage growth.

Univision finished the November 2012 sweep period as the No. 1 network on Friday nights among Adults 18-34 during broadcast primetime for the fourth consecutive November sweep. In fact, Univision beat its closest competitor, ABC, on Friday nights by more than +25% with Adults 18-34.

With an average audience of 3.7 million Total Viewers 2+, 1.9 million Adults 18-49 and 909,000 Adults 18-34 in primetime, Univision has out-delivered ABC, CBS, NBC or FOX 69% of the time – or three out of five nights – among Adults 18-49 and 73% of the time – nearly three out of four nights – among Adults 18-34. For the 24th consecutive sweep, Univision has out-performed the CW among Adults 18-34, and for the 12th consecutive sweep among Adults 18-49, as well as on every single night thus far in the November 2012 sweep across both demographic groups.

ADDITIONAL UNIVISION NETWORK HIGHLIGHTS:

Univision’s primetime novelas POR ELLA, SOY EVA (For Her, I’m Eva), AMORES VERDADEROS (True Love) and AMOR BRAVIO (When The Heart Commands) delivered more Adult 18-49 and Adult 18-34 viewers than first-run airings of such English-language programs on broadcast television, including:

ABC's 666 PARK AVENUE, DON'T TRUST THE B IN APT 23, HAPPY ENDINGS, LAST RESORT and PRIVAT PRACTICE
CBS' BLUE BLOODS and CSI: NY
NBC’s 30 ROCK, GUYS WITH KIDS and UP ALL NIGHT
FOX’s BEN AND KATE, FRINGE, KITCHEN NIGHTMARES and THE MOB DOCTOR
CW’s 90210, AMERICA'S NEXT TOP MODEL: COLLEGE EDITION, ARROW, BEAUTY AND THE BEAST, EMILY OWENS MD, GOSSIP GIRL, HART OF DIXIE, NIKITA and SUPERNATURAL

During the November 2012 sweep, Univision also provided audiences with blockbuster programming such as the “Sabado Gigante” 50th Anniversary Special, the finale of ABISMO DE PASION (Abyss of Passion), the third season finale of “¡Mira Quién Baila!” (Look Who’s Dancing!) and the 13th Annual Latin GRAMMY® Awards. Additionally:

“Sabado Gigante” showed growth versus the November 2011 sweep with Total Viewers 2+ (+12% to 2.6 million) and Adults 18-49 (+16% to 1.1 million).
Univision’s primetime gossip entertainment program, “Sal y Pimienta” (Salt & Pepper) showed November-to-November audience growth among Adults 18-49 (+2% to 1.3 million) and Adults 18-34 (+5% to 591,000) .
Univision’s evening newscast, “Noticiero Univision” (News Univision) attracted 2 million Total Viewers 2+ with strong year-over-year audience gains among the key Adult 18-49 (+7% to 979,000) and Adult 25-54 (+14% to 1 million) news viewers.

From CBS:
CBS will win the November sweep in viewers for the 11th consecutive year, currently averaging 10.21 million viewers with two nights remaining.

· In the key lead-in time period to late local news (Monday-Friday, 10-11PM), CBS is first in viewers (9.79m) and adults 25-54 (2.7/07). Adults 25-54 is the primary demographic affiliates use to sell local news.

CBS November program highlights:

· "The Big Bang Theory" delivered an all-time high audience of 17.63 million viewers and the highest rated scripted broadcast of the season among adults 18-49 (5.7). With live plus 3 day DVR playback, "The Big Bang Theory" gained an additional +3.15m to 20.78 million viewers.

· "Person Of Interest" and "Two and a Half Men" hit season high ratings in adults 18-49.

· "2 Broke Girls" was Monday's number one scripted program in adults 18-49 and adults 25-54.

· "CSI" won its Wednesday 10 PM time period in viewers and key demos opposite freshman dramas "Nashville" and "Chicago Fire."

· "Elementary" and "Vegas" were the top two new series.

· "NCIS," "NCIS: Los Angeles," "Person Of Interest," "Blue Bloods," "Criminal Minds" and "Elementary" were the top six dramas in November

· "The Big Bang Theory" and "Two and a Half Men" were the top two comedies

1 comment:

  1. How exactly do they measure ratings for me exactly, since I primarily watch my primetime shows on DVR? Are they normally rated “live plus same day”? How do they know when I watch a recording, or do they just measure the number of times it's recorded? I got the Hopper from DISH a few months back, and PrimeTime Anytime is amazing. I work late hours at DISH, so it's nice coming home to find all the primetime shows from the big four networks already recorded for me. It's extremely convenient; I just don't know how accurate their numbers are. Either way, I've got a ton of Big Bang and Football to catch up on!

    ReplyDelete