Disney Junior, the multiplatform brand for kids age 2-7, their parents and caregivers, takes its next big step when it launches as a 24-hour channel today. The channel will ulimately replce SOAPnet but it's not a flip of the switch for everyone.
Most will still be able to have SOAPnet for a period of time. For example, In New York Cablevision will launch Disney Jr. on Channel 126 and keep SOAPnet, too, for the time being.
SOAPnet currently reaches 75 million homes but never really found a mass audience. Ratings peaked in 2008-2009 with a prime-time average of just 353,000 viewers, according to Disney. At the time, SOAPnet was regularly putting out press releases that promoted record ratings for ALL MY CHILDREN and ONE LIFE TO LIVE. In the past three months that average has plunged to 185,000.
If you are impacted by the switch today or any time in the future, let us know when and how.
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