MobileTop1

RATINGS: THE CHEW Matches ALL MY CHILDREN Audience, But Could This Be A Repeat of 25 Year History?

The premiere of ABC's new food program THE CHEW attracted 2.5 million total viewers on Monday afternoon, just above ALL MY CHILDREN's season average of 2.4 million viewers.

THE CHEW also topped AMC's average with women 18-49, posting a 0.9 rating and 590,000 viewers to the now-canceled soap's 0.8 rating and 541,000 viewers, according to live-plus-same-day ratings.

The show's opening audience was larger than that for last season's launch of CBS' THE TALK, which drew 2.2 million viewers, and the 1997 premiere of ABC's THE VIEW, which delivered 1.9 million viewers.

If you factor in all the promotion ABC did, and the fact that these shows tend to debut well then drop in the ratings, this could only look good for ABC on the surface. The missing the point in the mainstream press is that AMC production costs may have been higher, but THE CHEW was pre-production burning money for a year and ABC's promotional budget for the show was huge.

Let's see how the show does a month from now. Or will ABC continue to blow a huge amount of cash promoting the show to try to prove their decision right?

Read this as a history lesson that could be repeated 25 years later (THE CHEW = WORLDPLAY?).

75 comments:

  1. I think they are lying to get more viewers to watch but I'm NEVER going to watch "the crappy chewy" no matter how much they try to sell "the crappy chewy"to me & I am in the women 18-49 group

    ReplyDelete
  2. and I didn't watch it or had my TV on that channel during the "Crappy Chewy Show"

    ReplyDelete
  3. Hmmm...interesting I highly doubt it's the same that means that all the hard core Soap fans decided to watch the Chew highly unlikely. ABC will not get me watching any new shows Daytime or Primetime!

    ReplyDelete
  4. probably because people have not gotten around to changing the settings in place on the dvr and vcr machines.

    ReplyDelete
  5. The chew I cannot believe they got those high ratings

    ReplyDelete
  6. Don't believe because so many critics said it was terrible.

    ReplyDelete
  7. I think the Chew will drop in ratings in the up coming weeks. I will not watch the Chew. I have started to watch the other soaps on other networks. ABC made a big mistake canceling All My Children,

    ReplyDelete
  8. No way. I don't believe it.

    ReplyDelete
  9. All I can say is screw the chew the name of the show alone makes me want to puke!

    ReplyDelete
  10. I absolutely do not believe they got that many viewers. I, for one, did NOT watch it, and never will. It's just another garbage show and a waste of good air space. I have switched to another station and am watching another soap, but it's not the same without AMC. I hope "the disgusting Chew" "gets chewed up and spit out"! Fed up with this whole nonsense. Shame on ABC!!

    ReplyDelete
  11. I'm not watching it. ABC took off All My Children...my only soap, and daily departure from reality which I've been watching it since it started. I don't want to think about food for a solid hour...I don't want to be fat. Even if I was obsessed with food and "chewing", I wouldn't watch it because of what it's replacing. Anyway, aren't Americans fat enough without another show to fixate us on more food???

    ReplyDelete
  12. Will never watch The Chew...there's nothing there I wish to see....they took off what I wanted to see. Bye Bye ABC...when OLTL goes I am gone for good.

    ReplyDelete
  13. The Chew sucks plain and simple... No different than any other health or cooking show on television that's on today. As for ABC and their "suppposedly" good ratings for the show of course they'll inflate the numbers to make The Chew look good. After all of the promotion, hype, and cash they put in to it ABC will do whatever it takes not to suffer a public relations nightmare... So let ABC says whatever it wants because in the end they will be sorry!!!

    ReplyDelete
  14. I think it was curiosity on some of the viewers parts. I do not believe the ratings will be anywhere near as good as AMC. I also believe ABC is not above a little propaganda to try and prove they were correct in removing the soaps. I will never watch abc between the hours AMC was on and once they remove OLTL my ABC days during those hours will be over

    ReplyDelete
  15. I do not believe that The Screw got such good ratings. I think that ABC is playing games with their audience to prove that what they did in cancelling our shows was correct. In fact, it was the stupidest decision they could have made and it will never be justified. May The Chew and everyone associated with cancelling our shows rot in hell.

    ReplyDelete
  16. I didn't watch The Spew and personally can't wait until AMC and OLTL dawn on The Online Channel -- no more being interrupted every time it rains by a breaking weather report and drop-by-drop breakdown. I was blown away by the amount of Spew advertising ABC has done -- you can't turn on the TV without seeing how dishtowels are the new napkin vogue, or how tofu can spice up one's reason for living. Gag. My tribute to AMC at:

    http://gregorylnorris.blogspot.com/2011/09/arrivaderci-all-my-children.html

    ReplyDelete
  17. I will never watch the chew I am a long time soap fan so i will never watch the shows that dumb a** abc and brian fons put on

    ReplyDelete
  18. Didnt watch it and WONT ever watch it on the strength that !. you cancelled a 41 year show for a freakin TALK SHOW? REALLY??? 2. the last thing we want or NEED is YET... WAIT FOR IT..... another freakin talk show....

    ReplyDelete
  19. For the first time in 30 years I will be watching the noon news instead of AMC.....and waiting for OLTL to come on at 1:00.

    How do they (ABC) determine how many watchers saw the show? Hope my daughter remembers to change the setting on her vcr...she has taped AMC for years.

    ReplyDelete
  20. I watched the episode more out of curiousity than anything else, since I hate cooking and am not into the "lifetstyle" type shows. But I decided to give it a try. Well as I expected it was awful. It jumped around too much and dragged on and on. Nevermind the fact that anyone can make burnt italian pizza. I found myself watchig it again the following day. I made it about 15 mins before I couldnt take another minute of it.

    Good luck to The Chew... but I am guessing it wont make it to season 2.

    ReplyDelete
  21. I will not and never will watch "The Chew". I have watched AMC my entire life and will not give ABC my time of the day for another crappy talk show. History Channel and "American Pickers" is my new noon show to watch. Once OLTL is gone, so I am for that time slot also. Good Luck ABC, I hope you have lots of life preservers to keep you afloat.

    ReplyDelete
  22. You have got to be kidding. The first time that I watched I was very unimpressed, but gave it one more chance...Chew it and spit it out!!! I am all set with the chew...Not good and not entertaining..and above all nothing new to be learned.

    ReplyDelete
  23. Bring back All My Children!!!
    The Chew will never compare. I won't turn ABC on again in the daytime once One Life is gone..
    Go ahead save money and lose your viewers. Big mistake ABC

    ReplyDelete
  24. I've had my dvr set to ABC at 1:00 as long as I've had my dvr.

    Until Monday.

    Now it records nothing in that hour.

    ReplyDelete
  25. Turn your TV to Days, Y&R or B&B.. Anything but ABC!
    All the AMC stars will find other soaps that will appreciate the talent. SUPPORT SOAPS

    ReplyDelete
  26. I loved All My Children (watched over 35 years) and stopped watching ABC once AMC was cancelled.

    I am now watching (Telenovela) the mexican soaps Channel 25 on comcast reading the subtitles in english (CC3 - Close Caption).

    The Martin's watched the Novela's all the time in Pine Valley ;o)

    ReplyDelete
  27. I will NEVER watch the chew. Just watching all the hype commercials leading up to it looked stupid and the "hosts" looked obnoxious! ABC made a HORRIBLE decision cancelling AMC!

    ReplyDelete
  28. the chew belong on the food channel all my childern belongs on the tv channel i hope cbs or nbc picks up all my childern watch there rateing go sky high, i been a watching all my childern for 38 yrs and when my husband retired he started we watch it togther,the chew will never replace all my childern to me it suck

    ReplyDelete
  29. I will never watch the chew. Miss All my Children!!

    ReplyDelete
  30. I won't watch this crappy show either. Obviously AMC was doing something right if it ran successfully for 41 years!!!! I give this crappy show a year before it's cancelled. But when that time comes what will they replace it with? Certainly not AMC. ABC ruined that forever. And I HIGHLY doubt that this crappy show had that many viewers!

    ReplyDelete
  31. Stop the madness ABC!!! There is no way that The Chew did better than AMC. No way! No how! There's something in this soup and it ain't tomatoes!! Anyway AMC posted its numbers without the benefit of commercials plugging it every five seconds! If ABC had given AMC that kind of support, it's no telling how many viewers would have watched!!! Love AMC and OLTL!!!!

    ReplyDelete
  32. i think they are lying also but i dont really care cause i wont be watching the chew ever i dont even turn on abc after 12 abc was crazy to get rid of amc i started watching CBS boo to the chew and abc and im in the women 18-49 group also

    ReplyDelete
  33. I refuse to watch any ABC shows now that they have canceled the best soap opera on television.

    ReplyDelete
  34. I can't stand the Chew didn't watch it the commercials were enough to turn me off. Made my husband not record the prime time shows don't want any ratings going to ABC if I can help it. The Chew has absolutely nothing new to show. All of it has been rehashed on all the food shows so much I don't even watch Food Network anymore. The crap they show and talk about is nothing new. Like the hand towels for napkins we did that in our family way back in the 1960's. Any way they lied about the ratings no way did that many people watch. If they did it must of been an accident.

    ReplyDelete
  35. It costs a million dollars to produce one week of soaps.
    It costs half that to produce one week of a talk show.

    Soaps cater to an older audience that doesn't interest advertisers (yes, I know, you're 23 years old and you love soaps. Whatever. I mean, the near totality of soap audiences are older females who stay at home).

    So even if The Chew, which looks like a terrible show, rates less than a soap, it still costs less to produce and entices bigger advertisers. And so will whatever replaces The Chew when it gets canceled.

    Because you live in your little soap bubble, where the world revolves around soaps, you fail to realize there's actually a bigger world of budgets and advertisers and demos. In that world, soap audiences are irrelevant.

    ReplyDelete
  36. To Anonymous just above, I think we all understand the economics of a scripted drama and a talk/food show. I was expect the budgets to be even more apart than they are.

    We're just lamenting the loss of our beloved daytime soap which never got this kind of promotion over the years. And ABC interfered endless to destroy.

    Had AMC been full of great writers over the past few years, and ABC let them write, it might have survived a few more years.

    ReplyDelete
  37. The Chew's ratings declined further on Tuesday. Looks Like Brian Frons has wasted alot of Dsiney money. Too bad he did not invest in improving AMC. OLTL turned around by excellent management and writing and both guys are leaving ABC for Prospect Park, they know a loser (Frons) when they see one.

    Lackluster The Chew on ABCby marcberman on September 28, 2011 in News with 26 Comments

    More Disappointing Results for the New ABC Daytime Talker

    New ABC daytime talk show The Chew, which replaced long-running serial All My Children, dipped on Tuesday after its already lackluster start one day earlier. Based on the 56 metered markets where it airs, The Chew averaged a 1.8 rating/6 share on Tuesday, which declined by14 in households and one share point from Monday’s 2.1/ 7, according to Nielsen Media Research.

    Two days to-date, The Chew (1.9/ 6) is down by 32 percent from its lead-in average (2.8/ 9), and 10 percent from the year-ago (Sept. 2010) time period average (2.1/ 7). Considering recent ratings for All My Children were at an historical low, this is a very disappointing week one to-date for The Chew.

    ReplyDelete
  38. I watched the Chew--do not like it--just a lot of noise--will not watch it again!

    ReplyDelete
  39. You guys are hilarious. You're lashing out like children.

    "I hate you, Chew! I'll never watch you! You're a doody-head!"

    What you don't realize is the network doesn't care if you watch them or not. They've written you off by canceling your beloved show. They're focusing on younger viewers who buy more products. So when The Chew is canceled, and it'll surely be canceled because it's terrible, they'll find another daytime talk show and another until one is popular and makes hand-over-fist money by attracting younger people and costing way less money.

    "I'm NEVER going to watch The Chew! It's yucky!"

    ReplyDelete
  40. Michael Knight was on the TALK yesterday, cooking episode and said how sad it was, even ironic that he is now cooking on tv, since a cooking show replaced AMC....I personally will NEVER watch THE CHEW.

    ReplyDelete
  41. OFF TOPIC, but jake is supposed to be cooking on THE TALK TODAY....thursday.

    ReplyDelete
  42. I will never ever watch the chew! Its banned from my house!

    ReplyDelete
  43. The chew and that goat cheese lady gotta go, ABC, you guys are really seriously a stupid, bunch of greedy ,non caring bunch of ba
    ------........, my family will never ever watch your dog bone chew show, and its a pretty big family, so when the show cancelles big back the soaps, and you shouldnt bother taking off ONE LIFE TO LIVE you will seroiusly regret that move, and DONT SIT TTHERE AND THINK THIS WILL ALL PASS AND WE WILL ALL GET OVER IT, WE WILL ALL BAND TO GETHER AND MKE YOUR LIVES MISERABLE:)

    ReplyDelete
  44. I have set "reminders" for my TV to switch channels automatically. When I saw the numbers for The Chew, I couldn't help wondering how many TVs tuned in ABC at 1 pm ... because people forgot ... or those not online didn't know ... that AMC is over?

    ReplyDelete
  45. Never ever ever watching the Chew. EVER.

    ReplyDelete
  46. Who would ever compare viewer stats on the first day of a show? Maybe the high ratings for The Chew were just reflecting curiosity. What will their numbers be in 41 years?

    ReplyDelete
  47. I have not watched nor will I - I can't wait for it to nose dive and crash! Right now ABC only gets 2 hours of ratings from my home - Once OLTL goes it'll be only 1 hour for GH. I have even stopped watching ABC Prime time shows. So ABC's loss is CBS & NBC's gain. Big mistake ABC - never piss off fans who have been with you for decades...
    Hopefully they will learn this in time to save OLTL and not even consider blowing off their last saving grace with GH!!!!
    If they had been smart - They would have taken every actor we loved from AMC & OLTL and put them on The Chew! Heck, most of the cast of AMC could've moved to Grey's Anatomy hospital then I'd woulda kept watching it. And the entire cast of DWTS shoulda been any AMC cast that would not fit in the hospital at Grey's. I woulda given my rating for that but Noooooo, instead I read online who got voted off, and look for recaps of Greys that way.
    I have sent numerous emails to ABC in protest and posted on the wall of The Chew that the show is what comes after you Chew something disgusting...Vomit!!!!!!!!!!!

    ReplyDelete
  48. I didn't watch that stupid show either.I don't know where your ratings come from but even the people that I know thought it was the dumbest show ever!!!!!! I don't think it will last a season!!!!! Big mistake ABC!!!!!!

    ReplyDelete
  49. I agree with all the comments I have read on here. I refuse to even watch the Chew since ABC is canceling the soaps. I will not even watch abc at night or any other hour of the day. They made a big mistake the way I see it. Screw the Chew. I hope it tanks and I believe it will. I want AMC back on tv!

    ReplyDelete
  50. I promised that I would not turn to ABC under any circumstance once All My Children finished and I have kept my promise!

    ReplyDelete
  51. WOW! You haven't watched ABC in five days??! What commitment! When I think of commitment, I think of Gandhi, Lincoln and a bunch of bored housewives who live for soaps.

    "YOU'RE A DOODY-HEAD ABC! I HATE YOU! I WILL NEVER WATCH YOU AGAIN! WAAAA!!!"

    God you people sound like idiots.

    ReplyDelete
  52. I remember when I was a little boy and my aunt that lived with us use to watch AMC while she cleaned and iron clothes for a living in our home. She use to watch 2 soaps at a time if she could. Which got me watching them. I still watch them when I'm at home from work.. I have no intention of watch another talk/food/reality show. I'm sure my aunt is rolling over in her grave knowing there is no more "Erica Kain"! In her memory I will not watch the that show and couldn't they came up with a better name! ABC has make bad decisions over the years, cancelling AMC ranks up there as one the top 10 mistakes!

    Just Saying

    ReplyDelete
  53. Canceling soaps is a mistake...for people who love soaps. What you don't understand in your little soap bubble is that while a couple million people watched soaps every day, millions upon millions more did not watch soaps every day. And those people are younger, buy more "things" and are more numerous than you are. God, get over yourselves.

    ReplyDelete
  54. No the younger ones aren't the only one's buying,the products being advertised are purchase by all.

    ReplyDelete
  55. To the Anonymous "poster" who seems to come in other day to tell us how silly we are for having our feelings about the dumb decision ABC made to cancel our Soaps...

    I am thinging you must work for ABC as someone who tries to balance out negative posts! Why do you read this "silly" stuff anyway - you are obviously not a Soap Fan so why do you keep trying to justify ABC decision with rebuttals like "production costs" & "buyers age" crap??

    The advertising is mostly household cleaning products and stuff that older adults buy - how many "young viewers" buy laundry soap or lysol or toilet cleaners? Not many because most of them live at HOME with their Older parents!!!
    Or they have been forced to move back home due to the economy...

    Besides 3 out of 5 commercials are for other TV shows anyway - not "products" to be bought and that put money back into the economy..

    SO PLZ butt out of our posts - we have invested DECADES with these shows and will continue to express ourselves about the stupidity that ABC has shown and you won't change that or be able to balance it out no matter how much you try to justify it - go back to your boss at ABC and tell em..."Good Try" but we are on to you and your motive for posting...

    If suddenly your city's sports team got "cancelled" to view on TV - I think you could finally "relate"....

    And Yes, I still Hate The Chew and any other show they try to replace our Soaps with...there is a reason Soaps were on for DECADES - US LOYAL FANS!!!!!!!!!!!

    ReplyDelete
  56. To the Anonymous "poster" who seems to come in other day to tell us how silly we are for having our feelings about the dumb decision ABC made to cancel our Soaps...

    I am thinging you must work for ABC as someone who tries to balance out negative posts! Why do you read this "silly" stuff anyway - you are obviously not a Soap Fan so why do you keep trying to justify ABC decision with rebuttals like "production costs" & "buyers age" crap??

    The advertising is mostly household cleaning products and stuff that older adults buy - how many "young viewers" buy laundry soap or lysol or toilet cleaners? Not many because most of them live at HOME with their Older parents!!!
    Or they have been forced to move back home due to the economy...

    Besides 3 out of 5 commercials are for other TV shows anyway - not "products" to be bought and that put money back into the economy..

    SO PLZ butt out of our posts - we have invested DECADES with these shows and will continue to express ourselves about the stupidity that ABC has shown and you won't change that or be able to balance it out no matter how much you try to justify it - go back to your boss at ABC and tell em..."Good Try" but we are on to you and your motive for posting...

    If suddenly your city's sports team got "cancelled" to view on TV - I think you could finally "relate"....

    And Yes, I still Hate The Chew and any other show they try to replace our Soaps with...there is a reason Soaps were on for DECADES - US LOYAL FANS!!!!!!!!!!!

    ReplyDelete
  57. The positive comments are not biased. The chew's family, friends and employees are writing this. I know because I work for them.

    ReplyDelete
  58. You know people, I always read the message boards for amc and y'all posted some really nasty comments about the actors, I can't believe some of you could be so mean about their personal appearances and how you hated them and that amc should kill them off etc etc etc... No wonder it was cancelled, thanks alot y'all!!!

    ReplyDelete
  59. Yeah I agree, no ABC daytime for me especially not a cooking show. Don't believe the ratings that the "Choke" show was watched - only maybe to see how awful it was. Again, all the complaints about the story lines and actors of AMC didn't get the show better - just kicked off. Too bad since at AMC's worst it was better than not at all.

    ReplyDelete
  60. I think you made a big mistake. I watched twice but will not watch again. Loved AMC for years.

    ReplyDelete
  61. Bring back our "All My Children" and leave our Soaps alone. The Chew should had stayed on the Food Channel. What Goofball made such a poor decision to remove the soaps with Talk/Food programs. We have enough Talk/Food shows. What happen to the smart business heads that knew what Women Viewers love enjoying watching. All My Children was not about Susan Lucci the woman that never aged, but tried to maintain herself as a sex kitten. AMC just needed writers that spiced up the action. RJ was made out to appear weak his charater should had been stronger after his father left. His sister and her boyfriend, David, Greenlee, Jessie, Angie, all thses charaters roles should had been made stronger in addition to AMC was about family and their off springs. Not Ms. A.Cain. Only some minor changes needed to be made.

    ReplyDelete
  62. I think ABC made a huge mistake taking off AMC and I will never watch the Chew. I hope it bites them in the rear!

    ReplyDelete
  63. It's funny to read all these comments. I could have written every single one of them. No I will not watch this show. ABC has made a mistake taking off the "soaps" and putting on a cooking show. If I want to watch a cooking show I'll watch the food channel. If they cancel GH and put on Katie Couric, they will prove they are total morons. They have already cancelled two of their night time shows that they promoted all over the place, proving they know nothing about what it is we really want to watch. IDIOTS are running ABC. Maybe it's time to fire the management before it's to late.

    ReplyDelete
  64. I AM SURE THIS IS UNTRUE TOO, I KNOW OF 6 REGULAR WATCHERS OF AMC, WHO LIKE ME HAVE GONE TO OTHER STATIONS TO WATCH OUT PROGRAMS OR DO NOT WATCH THE TV AT ALL, AS I DO, DURING THE AMC TIME SLOT. I AM BOYCOTTING THE STATION FROM 12-1 AND WILL ADD 1-2 WHEN OLTL GOES OFF AIR. I AM SO ANGRY WITH ABC THAT I AM ALSO AVOIDING OTHER SHOWS ON THEIR STATION AND REPLACING WITH OTHER STATIONS OR WATCHING RENTED MOVIES. I SAW THE END OF THE CHEW ONE DAY WHEN I TURN THE TV ON TO EARLY FOR OLTL, I WAS NOT IMPRESSED.

    ReplyDelete
  65. Pooooooooor soap addicts. No one cares what you think.

    ReplyDelete
  66. Why can't soap addicts seem to be able to find the caps lock key........oh that's right, they are morons.

    ReplyDelete
  67. I have been a fan of AMC since I was in the 7th Grade. I'm a 51 year old male who will always miss AMC. I hope the ABC network realize they made a hughe mistake with The Chew, Spew, Dew, Few, crappy food show.

    ReplyDelete
  68. I have been a fan of AMC since I was in the 7th Grade. I'm a 51 year old male who will always miss AMC. I hope the ABC network realize they made a hughe mistake with The Chew, Spew, Dew, Few, crappy food show.

    ReplyDelete
  69. I have been a fan of AMC since I was in the 7th Grade. I'm a 51 year old male who will always miss AMC. I hope the ABC network realize they made a hughe mistake with The Chew, Spew, Dew, Few, crappy food show.

    ReplyDelete
  70. I have been a fan of AMC since I was in the 7th Grade. I'm a 51 year old male who will always miss AMC. I hope the ABC network realize they made a hughe mistake with The Chew, Spew, Dew, Few, crappy food show.

    ReplyDelete
  71. I did NOT watch the chew and will not. Was that little bit of extra viewers (which I find incredibly hard to believe) that will definitely trail off eventually worth upsetting all the AMC fans? What were they thinking???

    ReplyDelete
  72. how could anybody watch this show and betray all my children,i hope this show flops!!!!

    ReplyDelete
  73. The Chew....I Have watched the Chew a couple of times after my friends was at a dinner party and the Chew was at one point the topic. Everyone said that the Chew would be more pleasent to watch if Carla was not there. Most people find her weird and very uninteresting and she doesn't blend with the cast. After watching 2 shows I could understand what they where saying. If they want to get ratings for the Chew, the first step is to remove Carla and replace her with anyone....Also Food network and any other network needs to stay away from her she is unpleasent to watch and will bring down any ratings!

    ReplyDelete


468x60 Wireless Block Series