Thursday, August 13, 2009

Daytime Nielsen Ratings Week of August 3-7, 2009

From Soap Opera Network:
Total Viewers (Compared to Last Week/Compared to Last Year)
1. Y&R 4,703,000 (-235,000/-350,000)
2. B&B 3,367,000 (-104,000/-214,000)
3. DAYS 2,531,000 (-273,000/+51,000)
4. OLTL 2,476,000 (-98,000/-44,000)
5. GH 2,442,000 (-158,000/-226,000)
6. AMC 2,410,000 (-14,000/-55,000)
7. ATWT 2,226,000 (-58,000/-401,000)
8. GL 1,995,000 (-8,000/-308,000)

Household Rating (Compared to Last Week/Compared to Last Year)
1. Y&R 3.4/11 (-.2/-.3) <-------- ties low rating (Last time: July 13-17, 2009)
2. B&B 2.4/8 (-.1/-.2)
3. AMC 1.9/6 (+.1/same)
3. GH 1.9/6 (same/-.2)
3. OLTL 1.9/6 (same/same)
6. DAYS 1.8/6 (-.1/-.1) <-------- ties low rating (Last time: July 20-24, 2009)
7. ATWT 1.6/5 (-.1/-.3) <-------- ties low rating (Last time: July 13-17, 2009)
8. GL 1.5/5 (same/-.1)

From ABC:
* Towering over key competitors by double-digit percentages, ABC ranked as Daytime's No. 1 network in target Women 18-49 (1.2 rating/786,000) for the 4th consecutive week,, overshadowing CBS (1.0 rating/676,000) and NBC (1.0 rating/649,000) by a solid 20%.

* This week stood as THE VIEW's most-watched week of Summer 09 in Total Viewers (3.68 million) and core Women, hitting a 5-month high in Women 18-49 (890,000 - since week of 3/30/09) and a near 3-month high in Women 18-34 (308,000 - since week of 5/18/09).

* In Women 18-49, all ABC shows placed among Daytime's Top 4: THE VIEW (No. 2 - 1.3 rating/890,000), GENERAL HOSPITAL (No. 3 - 1.2 rating/767,000), ONE LIFE TO LIVE (No. 4T - 1.1 rating/753,000) and ALL MY CHILDREN (No. 4T - 1.1 rating/735,000).

* In Women 18-34, ABC owned 3 of the Week's Top 5 Daytime programs with THE VIEW (No. 2T - 0.9 rating/308,000), ONE LIFE TO LIVE (No. 2T - 0.9 rating/297,000) and ALL MY CHILDREN (No. 2T - 0.9 rating/289,000).

Daytime Rank: Total Viewers
No. 1 CBS 3.30 million
No. 2 ABC 2.75 million
No. 3 NBC 2.53 million

Women 18-49 (Rtg/000s)
No. 1 ABC 1.2/786,000
No. 2 CBS 1.0/676,000
No. 2 NBC 1.0/649,000

18-49 by Program Rtg/000s
THE YOUNG AND THE RESTLESS 1.6/1.09 million
THE VIEW 1.3/890,000
GENERAL HOSPITAL 1.2/767,000
ONE LIFE TO LIVE 1.1/753,000
THE BOLD AND THE BEAUTIFUL 1.1/749,000
ALL MY CHILDREN 1.1/735,000

Source: NTI, Live + Same Day: Week of 8/3/09. All ranks based on rating unless otherwise noted.

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