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Only 8 of 66 Returning Shows Gained Viewers This Season

In a new article in TIME, James Poniewozik reports that in prime time "only eight of 66 returning shows have gained viewers. And five of them are on CBS."

He sugguest that inevitably, the networks need to program more like cable channels, with more targeted spending on their scripted series.

I agree somewhat, but even when there is a niche cable station, like SOAPnet, they end up turning into something else than they were intended to be.

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