The Live + Same Day daytime Nielsen ratings are in for the week of October 8-12, 2018. Days of our Lives was up in total viewers versus the previous week and the same week last year but hit a new record demo low with only 276,000 females age 18-49 tuning in.Check out a breakdown below of the daytime soap opera Nielsen ratings by category:
Total Viewers (versus previous week/versus same week last year)
1. The Young and the Restless 4,214,000 (+183,000/-156,000)
2. The Bold and the Beautiful 3,294,000 (-41,000/-227,000)
3. General Hospital 2,489,000 (+185,000/-23,000)
4. Days of our Lives 2,138,000 (+77,000/+22,000)
Women 18-49 Viewers
1. The Young and the Restless 406,000 (-3,000/-43,000)
2. General Hospital 344,000 (+35,000/-72,000)
3. The Bold and the Beautiful 323,000 (-45,000/-48,000)
4. Days of our Lives 276,000 (-7,000/-58,000)
Women 18-34 Viewers
1. The Young and the Restless 117,000 (+11,000/+14,000)
2. The Bold and the Beautiful 99,000 (-1,000/+4,000)
3. General Hospital 82,000 (+27,000/-18,000)
4. Days of our Lives 51,000 (-2,000/-31,000)
Women 25-54 Viewers
1. The Young and the Restless 630,000 (+10,000/-118,000)
2. The Bold and the Beautiful 500,000 (-36,000/-123,000)
3. General Hospital 489,000 (+21,000/-100,000)
4. Days of our Lives 396,000 (+8,000/-40,000)
Historically speaking, the ratings continue to look quite bleak. Below is the Women 18-49 demo for the week of September 14-18. 2009, the final week of Guiding Light. As the World Turns was ranked eighth (last) at 553,000.
1. The Young and the Restless 1,118,000
2. Days of our Lives 901,000
3. General Hospital 868,000
4. One Life to Live 758,000
5. All My Children 729,000
6. The Bold and the Beautiful 676,000
7. Guiding Light 637,000
8. As the World Turns 553,000
(Daytime ratings via SON)
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