Monday, April 16, 2018

Daytime Nielsen Ratings: 'The Young and the Restless' Gets a Bump for Anniversary Week

The Live + Same Day daytime Nielsen ratings are in for the week March 26-30, 2018. The Young and the Restless celebrated its 45th anniversary with past stars returning to the show, and saw an uptick in viewers and the demos versus the previous week.

Check out a breakdown below of the daytime soap opera Nielsen ratings by category:

Total Viewers (versus previous week/versus same week last year)
1. The Young and the Restless 4,411,000 (+99,000/-53,000)
2. The Bold and the Beautiful 3,575,000 (-109,000/-42,000)
3. General Hospital 2,509,000 (-88,000/+7,000)
4. Days of our Lives 2,202,000 (-160,000/+6,000)

Women 18-49 Viewers
1. The Young and the Restless 439,000 (+8,000/-113,000)
2. General Hospital 393,000 (-46,000/-27,000)
3. The Bold and the Beautiful 373,000 (-12,000/-91,000)
4. Days of our Lives 324,000 (-39,000/-17,000)

Women 18-34 Viewers
1. The Young and the Restless 134,000 (+24,000/-22,000)
2. The Bold and the Beautiful 117,000 (+12,000/-24,000)
3. General Hospital 98,000 (-5,000/-12,000)
4. Days of our Lives 71,000 (-6,000/-10,000)

Women 25-54 Viewers
1. The Young and the Restless 732,000 (+13,000/-80,000)
2. The Bold and the Beautiful 609,000 (-38,000/-74,000)
3. General Hospital 541,000 (-75,000/-40,000)
4. Days of our Lives 439,000 (-28,000/same)

(Daytime ratings via SON)

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