Monday, January 6, 2014

THE YOUNG AND THE RESTLESS (9%) and THE BOLD AND THE BEAUTIFUL (14%) Up in Total Viewers During Fourth Quarter

CBS's #1 daytime lineup posted double-digit growth in the fourth quarter, with all of the network's programs delivering year-to-year increases in viewers and remaining up or even in key women demographics, according to Nielsen most current ratings for the fourth quarter ending December 29.

For the quarter, CBS Daytime was up +14% in viewers, +8% in women 25-54 and +11% in women 18-49 compared to a year ago. THE YOUNG AND THE RESTLESS was the #1 daytime drama in viewers, women 25-54 and women 18-49 (tie), while THE TALK delivered its best-ever fourth quarter in viewers and women 25-54.


                              Viewers  W25-54  W18-49
LMAD 1 4th Qtr 2013  2.96m   0.9/6   0.7/5
LMAD 1 3rd Qtr 2012  2.50m   0.8/5   0.6/4
                                 +18%   +13%   +17%

LMAD 2 4th Qtr 2013  3.43m   1.0/7   0.8/6
LMAD 2 4th Qtr 2012  2.90m   0.9/5   0.7.5
                                +18%   +11%   +14%

TPIR 1 4th Qtr 2013   4.83m   1.3/8   0.9/6
TPIR 1 4th Qtr 2012   4.25m   1.2/7   0.8/6
                                +14%   +8%   +13%

TPIR 2 4th Qtr 2013   5.62m   1.5/9   1.0/7
TPIR 2 4th Qtr 2012   5.12m   1.4/9   0.9/6
                                +10%   +7%   +11%

Y&R 4th Qtr 2013    5.14m   2.1/13   1.4/9
Y&R 4th Qtr 2012    4.72m   2.1/13  1.4/9
                               +9%      nc        nc

B&B 4th Qtr 2013      3.87m   1.5/9   1.1/7
B&B 4th Qtr 2012      3.40m   1.5/9   1.1/7
                                 +14%    nc       nc

THE TALK 4th Qtr 2013 2.78m   1.1/7   0.7/5
THE TALK 4th Qtr 2012 2.32m   1.0/6   0.7/4
                                   +20%   +10%   nc

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