Thursday, January 31, 2013


The daytime Nielsen ratings are in for the week of January 21-25, 2013. GENERAL HOSPITAL was up in total viewers and the Women 18-49 demo, and LET'S MAKE A DEAL and THE CHEW each had their most-watched weeks ever new.

From SON:
Total Viewers (versus previous week/versus same week last year)
1. THE YOUNG AND THE RESTLESS 4,573,000 (-80,000/-390,000)
2. THE BOLD AND THE BEAUTIFUL 3,492,000 (-125,000/-134,000)
3. GENERAL HOSPITAL 2,908,000 (+108,000/+608,000)
4. DAYS OF OUR LIVES 2,733,000 (-41,000/+194,000)

1. THE YOUNG AND THE RESTLESS 3.4/10 (same/-.2)
2. THE BOLD AND THE BEAUTIFUL 2.6/8 (same/same)
3. GENERAL HOSPITAL 2.1/6 (same/+.4)
3. DAYS OF OUR LIVES 2.1/6 (same/+.2)

Women 18-49 Viewers
1. THE YOUNG AND THE RESTLESS 803,000 (-20,000/-155,000)
2. THE BOLD AND THE BEAUTIFUL 657,000 (-74,000/-144,000)
3. GENERAL HOSPITAL 646,000 (+4,000/+54,000)
4. DAYS OF OUR LIVES 591,000 (-43,000/+60,000)

From ABC:
During the week of January 21, 2013, ABC ranked as Daytime's #1 network for the 3rd week in a row in Women 18-34 (0.6 rating/198,000 - tied), and for the 19th time in the prior 20 weeks, posting the largest year-to-year increases of any broadcast network in the demo (+37% vs. +15% NBC/-20% CBS).

* Gaining viewers for the 3rd consecutive week, THE CHEW recorded its most-watched week on record in Total Viewers (2.628 million), up by a solid 12% year to year (vs. 2.345 million).

* GENERAL HOSPITAL and THE VIEW tied as Daytime's #1 program in Women 18-34 (0.7 ratings apiece), marking GENERAL HOSPITAL's 10th time in the past 11 weeks to rank #1 in the key demo.

* Boasting season highs, THE VIEW delivered its most-watched week in 8 months in Total Viewers (3.440 million - since week of 5/14/12).

From CBS:
LET'S MAKE A DEAL 1 and LET'S MAKE A DEAL 2 both delivered their largest audiences ever, according to Nielsen live plus same day ratings for the week ending Jan. 25.

LET'S MAKE A DEAL 1 averaged an all-time high 2.91 million viewers and a 1.0/06 in women 25-54, its best performance in that demographic in a year (week ending Jan. 27, 2012).

LET'S MAKE A DEAL 2 averaged a series-high 3.37 million viewers, best-ever 0.8/06 in women 18-49 and matched its all-time high in women 25-54 (1.1/07).


  1. I guess CBS made a wise decision cancelling "Guiding Light" and "As the World Turns"?

    Why is this even being reported here?

  2. Ay-men, killerbee -- and let's not forget the only reason THE SPEW is receiving its ratings bump is because it bleeds over into GENERAL HOSPITAL and ratings-jacks its thunder.

  3. While I, too, hate hearing about any new ratings highs or successes among shows that replaced a daytime drama, I think it's important that soap viewers know what they're up against when it comes to what kind of numbers these shows are getting, since that's what drives programming decisions at the advertiser-supported networks. Just don't think we should be ostriches on this subject. And at least where I live, The Chew airs opposite the last half of Y&R and B&B, so it's interesting to know how the competition is doing, or hopefully ... not doing.