Wednesday, September 26, 2012

Telemundo's Record Breaking Season Helped By Strong Telenovela Slate

Telemundo Media delivered the network's "best season ever" for the 2011-2012 broadcast season, averaging 1,351,000 total viewers, up a record-breaking +12% in Monday through Friday prime with a 24% share, a 2 point gain versus last season, according to Nielsen. Telemundo was the only Spanish-language broadcast network with growth in total viewers, according to a network press release, marking its second straight season win as the fastest growing Spanish-language broadcast network in the demographic. Additionally, recorded its best season ever, with growth of 71% for unique users across digital and mobile platforms, page views up 26% and video streams up 58%.

Telemundo also was the only Spanish-language broadcast network with growth in adults 18-49 (685,000), making it the fastest growing for the second straight season. Telemundo garnered a 24% share of the adult 18-49 audience, a 2 point gain versus last season. In contrast, Univision decreased by -2% and Telefutura marked the worst performance in nine seasons, down -27%.

Three of Telemundo’s original primetime telenovelas ranked among the 10 highest-rated novelas in network history. PABLO ESCOBAR: EL PATRON DEL MAL (Pablo Escobar, The Drug Lord) averaged over one million adults 18-49 premiere-to-date, while UNA MAID EN MANHATTAN (Maid in Manhattan) averaged 766,000 adults 18-49 and LA CASA DE AL LADO (The House Next Door) averaged 756,000 adults 18-49. The March 6 premiere of Telemundo’s CORAZON VALIENTE (Fearless Heart), starring Mexican novela stars Adriana Fonseca and José Luis Reséndez, drew 1.1 million adults 18-49 and became the network’s highest-rated novela premiere at 9pm in the demographic since 2006.

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