Sunday Night Ratings: GCB Steady at 10, But Can't Match DESPERATE HOUSEWIVES at 9; GAME OF THRONES, MAD MEN Steady

The Sunday night Nielsen ratings are starting to come in. CBS was helped by the overrun of The Masters golf tournament (Bubba Watson won). ABC tried GCB out in an earlier time slot. Below is a roundup of the April 8 ratings reports we have so far.

From THR.com:
Repeats of AMERICA'S FUNNIEST HOME VIDEOS and ONCE UPON A TIME led into back-to-back episodes of GCB on ABC. The freshman series did not perform as strongly as DESPERATE HOUSEWIVES at 9 p.m., earning a 1.7 rating among adults 18-49, but held an even 1.9 rating in its usual 10 p.m. slot. The network averaged a 1.4 rating in the demo and 4.7 million viewers.

From Hitfix:
For the night, CBS averaged a 2.3 rating among adults 18-49, tops in the key demographic. NBC's 1.5 key demo rating was followed closely by ABC's 1.4 rating and the 1.3 rating for FOX.

From Media Life:
CBS finished first for the night among households with a 6.6 average overnight rating and an 11 share. NBC was second at 4.1/7, ABC third at 3.0/5, Univision and Fox tied for fourth at 1.6/3, and Telemundo sixth at 0.5/1.

From ABC:
"GCB" (9:00-10:00 p.m.)
At 9:00 p.m., coming out of a repeat "Once Upon a Time" (3.8 million and 1.0/3), a special airing of "GCB" (5.3 million and 1.7/4) surged over its lead-in by 1.5 million viewers and by 70% in Adults 18-49, boosting ABC to No. 2 in the hour in the key young adult sales demo (tying time-period regular "Celebrity Apprentice"). In addition, the ABC freshman drama ranked No. 1 in the hour with Women 18-49 (2.1/5 - tying CBS' "60 Minutes"/"Amazing Race" combo).

"GCB" (10:00-11:00 p.m.)
Building on its lead-in among Adults 18-49 (+12%), ABC's "GCB" ranked No 2 in its regular 10 o'clock time period, pacing 46% ahead its CBS competition ("The Good Wife" encore/"CSI: Miami" season finale = 1.9/5 vs. 1.3/4). "GCB" also earned second place in the hour across all key Women demos (W18-34/W18-49/W25-54). 

* Although holiday TV usage levels were down in the hour week to week (-6% in AD18-49 = 37.2% vs. 39.6%) and it did not have "Desperate Housewives" as a lead-in, "GCB" retained 100% of its young adult audience (AD18-34/AD18-49) from the prior week.

* Improving over the second hour of a 2-hour "Brothers & Sisters" (1.7/5 on 4/10/11) on the year-ago night, "GCB" boosted its time slot for ABC year to year by double digits in Adults 18-49 (+12%).

From EW.com:
GAME OF THRONES delivered 3.8 million viewers — last week’s premiere had 3.9 million viewers.

AMC’s MAD MEN (2.8 million) and THE KILLING (1.8 milli