Study: TV May Perpetuate Race Bias

On Thursday TIME's Alice Park published the results of a multipart study to examine the communication of race bias on television.

In a series of intricately designed experiments, psychologists at Tufts University demonstrate that subtle racial biases are often expressed by characters on popular television shows, and that viewers not only pick up these attitudes but allow them to shape their own outlooks on race. The most insidious part of this cultural traffic, the researchers found, is that the transmission of race bias appears to occur subconsciously, unbeknownst to the viewer.

In the first of a series of four studies, researchers showed participants TV clips in which a white character and black character interact — but the segments were stripped of sound and the black character was digitally deleted. The idea was to ensure that neither race nor dialogue would color viewers' analysis. The exercise was repeated with the white character deleted. Researchers then asked the viewers, white college students, to evaluate in each circumstance, whether the unseen character appeared to be treated positively or negatively by the seen character, and how well liked he or she appeared to be. In the end, across the majority of TV shows, viewers consistently said that the white characters had received more positive treatment and were better liked than their black counterparts.