Thursday, January 29, 2009

‘Yahoo Buzz’ Leaps From Internet to TV

Yahoo, the Internet portal, is looking to extend its brand to television by developing a half-hour newsmagazine with Twentieth Television, a unit of News Corporation. The program, called YAHOO BUZZ and inspired by the Web site of the same name, will be syndicated to television stations as early as this fall. Just as users of Yahoo are able to vote for news articles to receive more attention on the Web site, the television program will use those rankings to determine the day’s Top 10 news items. One co-host is expected to be Ananda Lewis, a former host on MTV.

Meanwhile, THE YOUNG AND THE RESTLESS (#7) and DAYS OF OUR LIVES (#17) remain in the Top 20 on the Yahoo Buzz TV search rankings today.

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