Showing posts with label Younger. Show all posts
Showing posts with label Younger. Show all posts

Thursday, June 25, 2015

TV Land Launches New Logo Reflecting New Original Programming Direction

TV Land has rebranded its look with a new logo and a complete overhaul of the network's brand identity to complement a slate of new, original programming. The rebrand debuted on the linear channel earlier this week. The new look of the network reflects the three tenets of TV Land's reinvention: quality, cleverness, and truth. This new branding also strives to be more authentic, raw and emotive.

"Our new logo, look and editorial voice are a part of a major overhaul of the TV Land brand itself," said Kim Rosenblum, Executive Vice President of Marketing and Creative for the network. "The majority of our audience in prime time and weekends are now Gen Xers - vibrant, working adults who grew up on MTV and edgier shows. They demand and deserve a brand that is more connected to where they are today. They are layered and complicated, and their idea of escape is to lean in and go deep. We are a new TV Land for this new audience."

Monday, April 14, 2014

TV Land Orders Darren Star's YOUNGER To Series, Stars Sutton Foster and Hilary Duff

TV Land has picked up YOUNGER, which is written, executive produced and directed by Darren Star (SEX AND THE CITY, MELROSE PLACE), to series with a 12-episode order, it was announced today by Larry W. Jones, President of TV Land. The 30-minute single-camera comedy stars Tony Award-winning Sutton Foster (BUNHEADS), Hilary Duff (LIZZIE MCGUIRE), Debi Mazar (ENTOURAGE) and Miriam Shor (GCB) and will premiere fall 2014 on the network. The series will shoot in New York - a first for TV Land.

"Everyone at TV Land is so passionate about this show and working with Darren," said Jones. "YOUNGER's serialized style is different for us, yet fits our brand with its humor and relatability. These are compelling characters that our audience will root for, love and love to hate."