'Tierra de Reyes' Finale Draws 2.36 Million Viewers

The finale of Telemundo’s Tierra de Reyes (Land of Honor) was the #1 Spanish-language primetime program last night averaging 2,389,000 total viewers and 1,256,000 adults 18-49, according to Nielsen. Starring Aarón Díaz, Ana Lorena Sánchez, Gonzalo García-Vivanco, Kimberly Dos Ramos, Christian de la Campa and Scarlet Gruber, alongside Fabián Ríos and Sonya Smith as “Cayetana,” the two-hour finale helped propel the network as the #1 Spanish-language network in prime, averaging 928,000 among adults 18-49, outperforming Univision for a fourth time in the last five weekday nights.

Locally, Tierra de Reyes ranked #1 in its time slot among Spanish-language stations, in Miami, Los Angeles, New York, Houston, Dallas and Phoenix, among total viewers, and also ranked #1 regardless of language, with adults 18-49 in New York, Miami and Houston.

Digitally, Tierra de Reyes becomes Telemundo’s best 9pm finale for both uniques and page views. Across all digital platforms the novela reached over 52,000 uniques on finale day. On the social front, Facebook posts during the finale reached 10.6 million global Facebook users. Across Facebook and Twitter there were a total 753,000 engagements, ranking the finale as the most engaged campaign for the network this year.

The original production tells the story of three brothers who seek revenge on the family they hold responsible for the tragic and mysterious death of their younger sister. Arturo (Aarón Díaz), Flavio (Gonzalo García Vivanco) and Samuel Reyes (Christian de la Campa), are three brothers who in search for the truth, decide to win the hearts of the beautiful daughters of wealthy hacienda owner Ignacio Del Junco (Ricardo Chavez), the man they suspect of causing their sister’s death. As fate would have it, however, they become victims of their own trap, falling in love with their enemies, Sofía (Ana Lorena Sánchez), Irina (Kimberly Dos Ramos) and Andrea (Scarlet Gruber).

Source: NPM, L+SD, 7/27/15, prime based on Mon 7-11pm strict daypart. NSI, L+SD, 7/27/15, ranking based on preliminary Mon 9-11pm ET/PT impressions among TEL, UNI, UMA, AZA, ETV, MFX, ABC, CBS, FOX, NBC & CW. Adobe Analytics, US Only; includes Telemundo.com, the Novelas App, and Telemundo Now. Source: Shareablee, Facebook Insights, Twitter Insights, Netbase and Topsy

TELENOVELA WATCH: 'Tierra de Reyes' Premieres Tonight on Telemundo

Gonzalo Garcia Vivanco as Flavio Gallardo, Aarón Diaz as Arturo Gallardo,
Christian de La Campa as Samuel Gallardo in Tierra de Reyes --
Photo Credit: Telemundo

Can you really make a telenovela called Tierra de Reyes (“Land of Kings”) in Miami? Apparently so, as Telemundo’s Miami hacienda telenovela premieres tonight at 9 p.m. ET. Los Miserables will move up an hour taking the thankfully departed Reina de Corazones time slot at 8 p.m. ET.

Tierra de Reyes is a new version of Telemundo’s Pasión de Gavilanes, a 2003 Colombian telenovela produced with RTI that is arguably the network’s most successful production, at least in terms of its international popularity. Pasión de Gavilanes was itself a remake of the 1994 Colombian telenovela Las Aguas Mansas, which also spawned an unfortunate Mexican production from Televisa in 2008 called Fuego en la Sangre that ludicrously miscast all its principals. That did not prevent Fuego en la Sangre from becoming a hit in the US and it is still regularly rebroadcast. Pasión de Gavilanes is also constantly being rerun which calls to question the wisdom of Telemundo going to this well again, particularly as their Miami studio seems inadequate for a hacienda telenovela like this.

The story, from the press release, is of “three brothers out for revenge against the family they hold responsible for the tragic and mysterious death of their younger sister. In their search for the truth, Arturo, Flavio and Samuel Reyes set out to conquer the beautiful daughters of hacienda owner Ignacio Del Junco, the man they suspect of causing their sister’s death. But fate makes them victims of their own trap and they end up falling in love with their enemies, Sofía, Irina and Andrea.”

'Tierra de Reyes' Premieres December 2 on Telemundo

On Tuesday, December 2 at 9 p.m. ET, Telemundo premieres the intense melodrama Tierra de Reyes, a telenovela full of passion and intrigue about three brothers determined to avenge the tragic and mysterious death of their younger sister. Tierra de Reyes features a stellar cast that includes Aarón Díaz, Ana Lorena Sánchez, Gonzalo García Vivanco, Kimberly Dos Ramos, Christian de la Campa, Scarlet Gruber, Fabián Ríos and Sonya Smith as "Cayetana."

Tierra de Reyes tells the story of three brothers out for revenge against the family they hold responsible for the tragic and mysterious death of their younger sister. In their search for the truth, Arturo (Aarón Díaz), Flavio (Gonzalo García Vivanco) and Samuel Reyes (Christian de la Campa) set out to conquer the beautiful daughters of hacienda owner Ignacio Del Junco (Ricardo Chávez), the man they suspect of causing their sister's death. But fate makes them victims of their own trap, and they end up falling in love with their enemies, Sofía (Ana Lorena Sánchez), Irina (Kimberly Dos Ramos) and Andrea (Scarlet Gruber).

Tierra de Reyes also presents a strong supporting cast, including Cynthia Olavarría, Daniela Navarro, Joaquín Garrido, Adriana Lavat, Ricardo Chávez, Omar Germenos, Eduardo Victoria, Isabela Castillo, Dad Dagger, Diana Quijano, Alberich Bormann, Roberto Plantier, Francisco Porras, Jessica Cerezo, Gabriel Rossi, Ricardo Kleinbaum, Bárbara Garofalo, Gloria Mayo, Carmen Olivares, Fernando Pacanins, Virginia Núñez, Giovanna del Portillo, José Ramón Blanch, Julio Ocampo, Sol Rodríguez, Orlando Miguel, Fabián Pizorno and Kary Musa.