TV Land has rebranded its look with a new logo and a complete overhaul of the network's brand identity to complement a slate of new, original programming. The rebrand debuted on the linear channel earlier this week. The new look of the network reflects the three tenets of TV Land's reinvention: quality, cleverness, and truth. This new branding also strives to be more authentic, raw and emotive."Our new logo, look and editorial voice are a part of a major overhaul of the TV Land brand itself," said Kim Rosenblum, Executive Vice President of Marketing and Creative for the network. "The majority of our audience in prime time and weekends are now Gen Xers - vibrant, working adults who grew up on MTV and edgier shows. They demand and deserve a brand that is more connected to where they are today. They are layered and complicated, and their idea of escape is to lean in and go deep. We are a new TV Land for this new audience."
