Tuesday, January 15, 2019

Daytime Nielsen Ratings: Holiday Bump for All and 'Days of our Lives' Makes Big Jump


The Live + Same Day daytime Nielsen ratings are in for the week of December 24-28, 2018. All four soaps had an expected Christmas week bump in the ratings, while Days of our Lives made a big leap past General Hospital in total viewers and the demos.

Check out a breakdown below of the daytime soap opera Nielsen ratings by category:

Total Viewers (versus previous week/versus same week last year)
1. The Young and the Restless 4,314,000 (+344,000/-487,000)
2. The Bold and the Beautiful 3,379,000 (+196,000/-414,000)
3. Days of our Lives 2,412,000 (+196,000/-85,000)
4. General Hospital 2,318,000 (+2,000/-436,000)

Women 18-49 Viewers
1. The Young and the Restless 442,000 (+42,000/-67,000)
2. Days of our Lives 404,000 (+76,000/+40,000)
3. General Hospital 364,000 (+33,000/-52,000)
4. The Bold and the Beautiful 347,000 (+18,000/-51,000)

Women 18-34 Viewers
1. The Young and the Restless 118,000 (+6,000/-1,000)
2. The Bold and the Beautiful 103,000 (+4,000/+8,000)
2. Days of our Lives 70,000 (+8,000/-1,000)
4. General Hospital 68,000 (-9,000/-48,000)

Women 25-54 Viewers
1. The Young and the Restless 650,000 (+69,000/-171,000)
2. Days of our Lives 508,000 (+81,000/-2,000)
3. The Bold and the Beautiful 506,000 (+35,000/-137,000)
4. General Hospital 488,000 (+37,000/-121,000)

(Daytime ratings via SON)

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