Tuesday, July 31, 2018

Daytime Nielsen Ratings: 'Young and the Restless' & 'Bold and the Beautiful' Up in Demos

The Live + Same Day daytime Nielsen ratings are in for the week of July 16-20, 2018. General Hospital was up again week-over-week in total viewers but set a new all-time low among female viewers age 18-34 (74,000). The Young and the Restless 4,122,000 and The Bold and the Beautiful were both up in the key demos versus the previous week.

Check out a breakdown below of the daytime soap opera Nielsen ratings by category:

Total Viewers (versus previous week/versus same week last year)
1. The Young and the Restless 4,122,000 (-44,000/-336,000)
2. The Bold and the Beautiful 3,381,000 (-49,000/-107,000)
3. General Hospital 2,447,000 (+17,000/+88,000)
4. Days of our Lives 2,126,000 (-48,000/+151,000)

Women 18-49 Viewers
1. The Young and the Restless 444,000 (+33,000/-73,000)
2. The Bold and the Beautiful 375,000 (+23,000/-43,000)
3. General Hospital 363,000 (-28,000/-1,000)
4. Days of our Lives 298,000 (-20,000/+8,000)

Women 18-34 Viewers
1. The Young and the Restless 128,000 (+10,000/+16,000)
2. The Bold and the Beautiful 115,000 (+12,000/+21,000)
3. General Hospital 74,000 (-9,000/-11,000) <—— ties low 4. Days of our Lives 64,000 (-19,000/+14,000)

Women 25-54 Viewers
1. The Young and the Restless 667,000 (+24,000/-156,000)
2. The Bold and the Beautiful 589,000 (+46,000/-61,000)
3. General Hospital 522,000 (-29,000/+2,000)
4. Days of our Lives 392,000 (-30,000/+5,000)

(Daytime ratings via SON)

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