Friday, July 3, 2015

Ratings: 'The Bold and the Beautiful' Delivers Biggest Second Quarter in 9 Years

CBS Daytime is reporting good news from the second quarter of 2015 for its top-rated lineup of shows.

The Bold and the Beautiful delivered its biggest second quarter audience since 2006, averaging 3.95 million viewers, up +5% from last year.

The Young and the Restless notched its largest second quarter viewer delivery since 2010 with 5.16m, up +6%.

TOP BROADCAST NETWORK DAYTIME PROGRAMS FOR Q2 2015
(March 30-June 28, 2015)

Women 18-49
1. The Young and the Restless (CBS), 922,000
2. The Bold and the Beautiful (CBS), 666,000
3. General Hospital (ABC), 645,000
4. The Price Is Right (CBS), 567,000
5. Today-9 a.m. (NBC), 566,000

Women 25-54
1. The Young and the Restless (CBS), 1.25 million
2. The Bold and the Beautiful (CBS), 939,000
3. General Hospital (ABC), 859,000
4. The Price Is Right (CBS), 736,000
5. Today-9 a.m. (NBC), 693,000

Total Viewers
1. The Young and the Restless (CBS), 5.16 million
2. The Price Is Right (CBS), 5.06 million
3. The Bold and the Beautiful (CBS), 3.95 million
4. Let's Make a Deal (CBS), 3.30 million
5. General Hospital (ABC), 3.24 million

Let's Make a Deal delivered its largest second quarter audience ever, while several other CBS daytime programs also hit second quarter viewer milestones, according to Nielsen most current ratings for the second quarter ending June 28.

Let's Make a Deal 1 (the show's first half hour) averaged 3.08m while Let's Make a Deal 2 averaged 3.53m, both up +10% from last year and scoring their biggest second quarter audiences since premiering in 2009. Among women 25-54, Let's Make a Deal averaged 0.9/06 and 1.0/07 respectively, matching its best delivery.

The Price is Right 1 averaged 4.71m, its largest second quarter audience since 2004, while The Price is Right 2 averaged 5.41m, its best since 2007. Both editions registered +2% increases from a year ago.

The Talk topped The View in viewers (2.54m vs. 2.52m) for the first time in any quarter. The Talk also out-rated The View for the first time in women 25-54 (0.9/06 vs. 0.8/06) and tied in women 18-49 (0.6/05).

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